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AdSociety Korea Partners Leading Portals Damoim and Skylove To Jump Start Korea’s Wireless Advertising Revolution
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HONG
KONG and KOREA, Sept 4, 2001—AdSociety
Korea, the South Korean joint venture of The AdSociety Group, a
majority-owned joint venture of PCCW (SEHK: 0008, NYSE : PCW [ADR]) and LG
Advertising (SEO:35000), has signed two exclusive mobile property agreements
with top Korean portals - Damoim, the second largest alumni community portal
and Skylove, the largest online chat destination in Korea. Both portals join
AdSociety Korea’s Mobile Advertising Network as Exclusive partners.
AdSociety Korea will offer advertisers exclusive wireless advertising
inventory from these top wireless destinations m.damoin.net and
m.skylove.com respectively. LG
Advertising is the second largest publicly listed advertising agency in
Korea and a core member of the LG Group. AdSociety Korea is LG
Advertising’s first-ever joint venture established in its 38-year
operating history. Launched
in 1999, Damoim is the only publisher Web site listed as the official
wireless portal by LG Telecom, KT Freetel, and SK Telecom - the three
largest telecom carriers in Korea. Combined, these carriers have 26 million
mobile subscribers (Source: April 2001 MIC Korea). Skylove is also
officially listed as one of KT Freetel’s wireless portal offerings and
currently generates nine million mobile impressions per month.
“We’re
proud to announce the exclusive additions of Damoim and Skylove as new
members to the AdSociety Mobile Advertising Network. The bold initiatives of
these online leaders towards the adoption of wireless advertising will
convince other publishers and carriers to follow suite and establish their
wireless advertising strategy. This partnership heralds the future and
viability of wireless advertising in the online world,” said Patrick
Jonathan Wong, Founder and CEO, The AdSociety Group. Under
the exclusive agreement, AdSociety Korea will collaborate with both portals
to offer advertisers a wide range of innovative wireless multimedia ad
formats and mini-pages to enhance the interactivity of mobile advertising.
These will be offered in mobile banner, text, branded graphics and images,
polls, and trivia quiz layouts. “Damoim
is in a really strong position to commit to wireless advertising as we have
a highly successful mobile business model. We currently have 4.9 million
subscribers aged 20 years old and under, and who are avid Internet users
generating more than four million impressions a month through Damoim’s
integrated online and mobile messenger service. We’re really confident
that our partnership with AdSociety Korea will continue to strengthen our
online leadership and wireless initiatives to provide an integrated
communications platform, ” said Kyu Woong Lee, Damoim’s CEO. Korea
has a significant wireless population estimated to reach 28 million by the
end of 2001 and increase to 33 million by 2002. According to Ovum, Korea’s
wireless revenue has been forecasted to reach US$10 million by 2001 and is
expected to reach US$50 million by 2002, a 400 percent growth rate. The
AdSociety Group is working with its wireless technology partners SkyGo Inc,
the U.S. authority on wireless advertising to provide the mobile advertising
management platform. SkyGo offers a turnkey platform for the creation and
delivery of compelling wireless advertising campaigns that drive increased
click-throughs and significant return on investment. About
Damoim Damoim
(www.damoim.net) is a top community site with 6.2 million online
subscribers, 75 million page views a day, 3.2 million unique visitors per
month. It is ranked 13th out of 23,000 sites by research
conducted by A.C Nielsen in August, 2001. Damoim is an alumni community
portal which facilitates communications between students and grauates using
active communication channels via messenger and chat rooms. To date, Damoim
has 750,000 school communities where users and students from elementary
school to university level gather to chat. Damoim’s user base currently
covers 85% of all Korean Internet users aged between 10 to 20 years old
(Source: Korea’s the Ministry of Education). About
Skylove Launched
in September 1998, Skylove has pioneered the Commu-Tainment arena in Korea
where communication and entertainment are seamlessly connected. Since
establishment, Skylove has emerged as one of the leading Internet companies
in Korea with outstanding performance, steady growth of Internet users, and
has created technology advanced online chat solutions that has earned it
many industry awards and recognition. Skylove has already expanded it’s
online chat business into China and has also setup operations in Poland. It
aims to expand to Japan and Taiwan markets in the future. About
AdSociety Korea
AdSociety
Korea is an equity joint venture company between The AdSociety Group and LG
Ad (SEO: 35000), the second largest publicly-listed advertising firm in
South Korea and part of the LG Group. The LG Group is a diversified
conglomerate with annual revenues over US$54 billion. In its 38 years of
operating history, AdSociety Korea is the first-ever joint venture company
established by LG Ad. Its annual revenue for 2000 was over US$600 million. About
The AdSociety Group
The
AdSociety Group is a majority-owned joint venture of PCCW (SEHK : 0008, NYSE
: PCW [ADR]). The venture provides advertising, marketing and sales
services to PCCW-related companies as well as provides pioneering online,
broadband and wireless marketing solutions and services to marketers and to
over 1,800 member websites. Headquartered in Hong Kong, AdSociety has
offices and joint ventures established in Beijing, Seoul, Shanghai,
Singapore, Sydney, Taipei, Tokyo and New York City. AdSociety's
equity joint venture partners include Japan - Tokyu Agency Inc. (a Tokyu
Group company and affiliate of the Tokyu Corp. [TSE : 9005]) and Korea - LG
Advertising [SEO : 35000] (a LG Group company). AdSociety's
strategic partners include Cyber Communications Inc. (a joint venture
between Dentsu Inc. and SOFTBANK Corp. [TSE : 9984]),
Digital Advertising Consortium (a joint venture between
Hakuhodo Inc., Asatsu-DK Inc. [TSE : 9747] and Daiko Advertising Inc.),
L90 Inc. [NASDAQ : LNTY], SkyGo Inc. (a Vanguard Investee),
E-Book Systems Inc. (a Creative Technology [NASDAQ : CREAF] Investee),
AdClick (a KT Internet company - an affiliate of Korea Telecom [NYSE : KTC]),
AdLINK Internet Media
AG [FSE : 549
015], e-Brilliant (a Brilliant Digital Entertainment Inc. company
[AMEX : BDE]), VideoBanner.com (a TSC Capital Group investee),
Media Genesis (an IconMediaLab company [STO : ICON.ST]), Australia Media Holdings (a SportsWorld company [LSE : SWD.L])
and B2BWorks. More information on AdSociety can be found at www.AdSociety.com. About SkyGo The
wireless marketing pioneer, SkyGo was founded in 1999 to provide technology,
media and The wireless marketing pioneer, SkyGo was founded in 1999 to
provide technology, media and consulting to help companies manage effective
communication with mobile consumers.
SkyGo enables carriers, publishers and advertisers to enhance
consumer relationships and generate new revenue through responsible wireless
marketing and m-commerce.
The SkyGo Mobile Advertising PlatformŌ
is the only technology that creates, delivers, tracks and reports on
wireless advertising, transactions and rewards programs.
Whether a company is interested in contextual ads within content;
targeted, permission-based alerts; or a browse-able ad shopping channel,
SkyGo MAPŌ
can deliver an effective campaign to any mobile device. More than 50
national brands and advertising agencies look to SkyGo for wireless
advertising solutions including, Visa, Procter & Gamble, General Motors,
NextCard, Digital Impact, Kinkos, HP Online, Avenue A, Modem Media, CompUSA,
KFC, Bolt, Inc., Subway and Hollywood.com. For more information visit the
SkyGo Web site at www.skygo.com. For further information, please contact: Samantha Chan Vice President, Corporate Communications & Regional Marketing The AdSociety Group Tel: +852 2509 2236 Fax:
+852 2509 2222
Email: Samantha.chan@adsociety.com Desiree Lim/Susanna Muk Ogilvy PR Worldwide Tel:
+852-2884-8248/2884-8584
Email: Desiree.lim@ogilvy.com/Susanna.muk@ogilvy.com
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