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The
AdSociety Group and US-based Eyeblaster Partner to Provide Rich Media Ad Serving Platform for Web Advertising in Asia Eyeblaster
serves Superimposing Digital Ads on Web pages
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HONG
KONG September 11, 2001— The
AdSociety
Group, a majority-owned joint venture of PCCW (SEHK: 0008, NYSE : PCW [ADR])
and Eyeblaster, a leading provider of rich media
ad management solutions in the US announces
Eyeblaster’s first pan-Asian strategic partnership. Under
the partnership, The AdSociety Group will serve Eyeblaster
“out-of-banner” ads that enable online marketers to deliver rich media
ads to users and at the same time provides Web publishers another premium
opportunity to increase their revenue stream. Eyeblaster
patent-pending technology enables ad serving of any media formats (such as
Flash, animated gif, audio and video files) to online users without
interfering in site performance, or requiring a client download. Most
appealing, Eyeblasters contain rich audio-visual content that engages users
and drives them to action. Out-of-banner ads come in a variety of formats,
including floating ads that travel across whatever Internet page the user
happens to be on, interstitial ads, background ads, full-page overlays,
streaming media and many others. These
engaging advertisements travel across and are superimposed on whatever
Internet page the user happens to be on according to a pre-determined
launching sequence that can be changed in real-time. “We’re
proud to announce this partnership with Eyeblaster as it enables us to widen
our rich media advertising portfolio with new intriguing ad formats that are
impossible for users to ignore. Eyeblaster
ads will also prove to be a hit with publishers as it allows them full
control over their positioning, timing, and amount of user interaction.
This partnership once again reinforces AdSociety’s mission to
deliver to the Asian marketplace the world’s latest formats of Online
advertising and marketing,” said Patrick Jonathan Wong, founder and group
CEO, The AdSociety Group. “Through
the partnership, Eyeblaster will work with AdSociety to help ad agencies and
advertisers in Asia to increase the effectiveness of their online media buys
without the fees, testing and production barriers associated with running
rich-media and DHTML ad campaigns. There
is a huge market in Asia for our unique products as ad agencies and
advertisers there continue to search for the most cost effective methods to
capitalize on the power of the Internet,” said Gal Trifon, CEO, Eyeblaster. Leading
advertisers such as Coca Cola, Fox Movies and leading Web properties such as
Excite and iVillage have already launched several Eyeblaster campaigns
showing impressive results. The
beauty of the product Eyeblaster
is an Out-of-Banner Ad Management system that allows publishers and
advertisers to independently create and manage rich-media ads that appear
superimposed on any Web page. Through a friendly online administrative
interface, both advertisers and publishers configure all out-of banner ads
to be published, including how the ad is positioned, how it moves around on
the on the site pages and the ad frequency cap. This is done independently
and requires no coding at all. An out-of-banner ad is any type of ad that is
not tied directly to the page content. Eyeblaster
has gained wide acceptance among leading networks and publishers. It gives
advertisers the flexibility to plan and manage out-of-banner advertising
with the same ease as running banners. Moreover,
Eyeblasters seamlessly integrate with all existing ad-serving products, and
can be scheduled, targeted and tracked through any 3rd-party serving
solution. Eyeblaster also
provides high-level reporting on ad impressions, click-through and custom
interaction data within the ad. About
The AdSociety Group
The
AdSociety Group is a majority-owned joint venture of PCCW (SEHK : 0008, NYSE
: PCW [ADR]). The venture provides advertising, marketing and sales
services to PCCW-related companies as well as provides pioneering online,
broadband and wireless marketing solutions and services to marketers and to
over 1,800 member websites. Headquartered in Hong Kong, AdSociety has
offices and joint ventures established in Beijing, Seoul, Shanghai,
Singapore, Sydney, Taipei, Tokyo and New York City. AdSociety's
equity joint venture partners include Japan - Tokyu Agency Inc. (a Tokyu
Group company and affiliate of the Tokyu Corp. [TSE : 9005]), Korea - LG
Advertising [SEO : 35000] (a LG Group company), and China - Daye Film and
Television Programs Broadcasting (a subsidiary of China's state-owned The
People's Daily, China's largest national newspaper by circulation). About
Eyeblaster Inc Eyeblaster is a Rich Media Ad Management System that allows Publishers, Agencies and Advertisers to independently create and manage out-of–banner advertising campaigns. Eyeblaster can serve a variety of rich media formats, including floating ads, DHTML, interstitials, streaming media, background ads, and full-page commercials. Eyeblaster is a New York based Company, with Research and Development facilities in Israel. To learn more about Eyeblaster technology, services and clients, please visit us at www.eyeblaster.com. For further information, please contact: Samantha Chan Vice President, Corporate Communications & Regional Marketing The AdSociety Group Tel: +852 2509 2236 Fax:
+852 2509 2222
Email: Samantha.chan@adsociety.com Desiree Lim/Susanna Muk Ogilvy PR Worldwide Tel:
+852-2884-8248/2884-8584
Email: Desiree.lim@ogilvy.com/Susanna.muk@ogilvy.com
Eyeblaster PR contact Joe Apprendi Eyeblaster Inc. Tel:
+(646)
425-4257
Email: joe.apprend1@eyeblaster.com
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