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AdSociety and POPcast Signs Exclusive Network Agreement to Power Up Broadband Video Advertising Opportunities in Asia
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HONG KONG, March 9, 2001 -
AdSociety, the first pan-Asian broadband advertising, marketing and sales network and a majority-owned joint venture of PCCW (SEHK: 0008, NYSE: PCW [ADR]) has inked a network exclusive sales agreement with US-based POPcast Communications Corp, a leading video infrastructure provider of rich media services.
Under the deal, AdSociety receives the exclusive rights to sell advertising across POPcast's streaming media advertising network in Asia including dynamic placement of in-stream video and audio ads, banners, and sponsorships that create unique brand awareness for advertisers. "POPcast and AdSociety will work together to deliver powerful advertising to our clients in Asia and we're confident that together we can work towards redefining the delivery of targeted rich media advertising across a wide network," said Mark Laing, senior vice president, POPcast advertising sales. POPcast's streaming media ad network is a suite of turnkey solutions enabling personal broadcasters, service providers, and mobile providers to deliver rich-media ads using Microsoft Windows Media™ Technologies over the net. POPcast client portfolio counts brand heavyweights including, British Telecom, Intel, Microsoft and JVC customers whom were the first to insert video and audio ads inside POPcast video streams. POPcast has served more than three million streams to date, and has over 40,000 total members. Last year, the company partnered with Asian entertainment network TOKYOPOP.COM to create custom streaming content for Touchstone Pictures' Hollywood Premiere for Jackie Chan's movie, SHANGHAI NOON. "We're very proud to be working with POPcast, the innovator in the delivery of streaming media solutions that drive revenue opportunities for its partners via advertising channels, pay-per-view, and bandwidth on-demand. POPcast broadband technologies will revolutionize the way users create, view and email videos over the Web and its video network infrastructure which is scalable to support millions of users presents potentially huge ad inventories and dynamic advertising formats that will appeal to both advertisers and consumers," said Patrick Jonathan Wong, founder and CEO of AdSociety. According to a new report from DFC Intelligence, video streaming on the Internet grew 215% in 2000 to over 900 million total streams accessed. This includes broadband streams, which made up almost 29% of total accesses. The report also estimates that as much as 15% of available stream inventory is now being exploited with in-stream advertising. As broadband infrastructure and broadband entertainment developments fasts forward in Asia, AdSociety is actively working with premium partners, such as POPcast, across the globe to establish a premium broadband advertising network. According to Dataquest, a unit of GartnerGroup, Asia-Pacific is emerging as one of the world's leading broadband Internet markets, with a predicted 35 million high-speed subscribers by 2004. This year alone, broadband users in the region (including Japan) are predicted to have jumped ten-fold to 7.6 million. Most recently AdSociety signed an exclusive sales representation agreement with IFILM, a leading US broadband entertainment site. AdSociety is also the network exclusive sales partner for many broadband international Web properties including BroadbandExperience, and AdventureTV, which in total accounts for more than 750 premium broadband and narrowband Web sites under our affiliate network About AdSociety AdSociety, a majority-owned joint venture of PCCW (SEHK: 0008, NYSE:PCW [ADR]), is the first pan-Asian broadband advertising, marketing and sales network. AdSociety currently provides advertising, marketing and sales services to PCCW-related companies and is also the exclusive sales partner for MSN properties in Hong Kong and Singapore, as well as provides pioneering broadband and online marketing solutions and services to marketers and to over 750 member websites. Commenced operations in June 2000 and headquartered in Hong Kong, AdSociety has offices in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo and currently employs over 120 media professionals with a proven track record in pioneering advertising sales for broadcast television and the Internet in Asia. Its founder and management team were part of the core team that pioneered advertising sales for Star TV, the first pan-Asian satellite broadcasting television network (a News Corp company) and were also the core team who pioneered advertising sales for 24/7 Media Asia, the first pan-Asian Internet advertising network (a Chinadotcom company). AdSociety's clients include Carlsberg, China Trust Commercial Bank, Ericsson, Guinness, Hewlett Packard, HSBC, Hong Kong Tourist Association, KG Telecom, MCI WorldCom, Microsoft, Mitsubishi Motors, Martell, Nautica, Perrier and Sony. Member websites include AdventureTV, AsiaOne, AsiaYellow, Boston.com, Broadbandexperience, ChinaByte, ETWebs, Everyone.net, IceRed, iFilm, POPcast, MingPao, MSN, MyRice, Netbig, Netease, Netvigator, Net2Phone, NYTimes, PChome, Shanghai Online, StockHouse, Taiwan.internet, Techpacific, Togotravel, USATODAY.com, Woof!Webvision and ZDNet. Strategic partners include AdForce (a CMGion company), LG Advertising (a LG Group company), L90 (NASDAQ: LNTY), Interactive Media ContentSuite AG (a Axel Springer Verlag company), Media Genesis (an Icon MediaLab company) and Australia Media Holdings (a SportsWorld company). More information on AdSociety can be found in www.adsociety.com. About POPcast Communications Corporation POPcast powers The Video Internetä as the leading provider of video solutions for broadband service providers, telecommunications companies, e-businesses, cable operators and wireless carriers. POPcast pioneered the personal broadcasting revolution as the first video infrastructure provider to offer automated solutions for on-demand and live video broadcasting over a secure, global network scalable for one-to-one or one-to-many viewers. The Los Angeles-based, privately held company was founded in 1997 by veteran live-event streaming media service provider ITVnet. For more information, please visit www.popcast.com. For further information, please contact: Samantha Chan AdSociety Limited Tel: +852-2509-2236 Email: samantha.chan@adsociety.com Nor E. Badron / Amy Ho Ogilvy Public Relations Worldwide Tel: +852-2884-8570 / +852 2884-8543 Email: nor.badron@ogilvy.com / amy.ho@ogilvy.com Barry Sulpor POPcast Communications Tel: +323-462-5225 ext 143 Email: barrys@popcast.com | ||
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