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AdSociety Joins Forces with Interactive Media to Reach into German-Speaking Markets
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HONG KONG, March 2, 2001 -
AdSociety, the first pan-Asian broadband advertising, marketing and sales network and a majority-owned joint venture of Pacific Century CyberWorks (SEHK:0008, NYSE:PCW [ADR]) has announced a strategic sales partnership with Interactive Media ContentSuite AG, a leading online information services provider and the largest provider of teletext services in Germany. Interactive Media is part of publishing house giant Axel Springer Verlag's Multimedia, which owns several online titles including popular German online publications BILD online and Die WELT online; two of many titles marketed by Interactive Media.
Through the partnership, AdSociety will now have access to German-speaking markets in Europe, primarily Germany, Austria, Switzerland and Liechtenstein, where Interactive Media's media content has large loyal readerships. According to a report from online research firm, eMarketer, Germany is at the forefront of Europe's online advertising market. The firm predicts that the total figure for online ad spending will reach an estimated US$6.4 billion by the end of 2005 from US$901 million in 2000. Online ad spending in Europe over the next 5 years will be fuelled by Germany who will represent US$1.9 billion, 31% of total spending in Europe in 2005. AdSociety presents to Interactive Media the Asian gateway for Interactive Media's clients to advertise and market their services in Asia, through its growing umbrella of online advertising solutions and its Asian reach of Web publishers. AdSociety currently operates in Hong Kong, Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo. Due to the rise in popularity of the Internet and online services in Europe in recent years, Interactive Media also markets and produces online projects- 24 websites to date, making it the second most important player in German language online marketing. As part of its online portfolio, Interactive Media also sells advertising space for Europe's largest Internet Service Provider t-online (www.t-online.de) as well as for Infoseek Deutschland which owns www.infoseek.de, one of the biggest European search engines. Interactive Media also operates an electronic news service, and is one of the leading suppliers of news in the content market. The company has formed a partnership with Business TV International to provide a TV information and data channel for the media sector. "With this partnership in place, AdSociety and Interactive Media can immediately leverage each other's leading market position in our respective markets. We can immediately utilize Interactive Media's innovative sales and marketing solutions as well as their market leadership position in their local markets and pass on the benefits to our Asian advertisers looking to target European audiences. AdSociety is definitely beginning to catch the attention of many global Internet advertising players as their ideal Asian partner of choice. This has been a mission which we set to achieve from day one, and we are extremely excited at the pace of which we have grown to date," said Patrick Jonathan Wong, founder and CEO for AdSociety. "Asia Pacific has been touted as one of the fastest growing markets for online advertising and AdSociety presents the ideal online sales and marketing partner that will enable us to gain foothold in the region and access to exciting new markets. This partnership now gives us access to premium Web publishers and blue chip advertisers across the Asia Pacific region," said Stefan Rabe, Interactive Media's chief sales officer. Launched in mid-September 2000, the AdSociety network now includes a lucrative base of more than 750 narrowband and broadband websites. Prior to this, AdSociety announced a similar partnership with Nasdaq-listed online advertising network L90, expanding its reach to the United States and the United Kingdom. About AdSociety AdSociety, a majority-owned joint venture of PCCW (SEHK: 0008, NYSE:PCW [ADR]), is the first pan-Asian broadband advertising, marketing and sales network. AdSociety currently provides advertising, marketing and sales services to PCCW-related companies, and pioneering broadband and online marketing solutions and services to marketers and to over 700 member websites. AdSociety is also the exclusive sales partner for MSN properties in Hong Kong and Singapore. With operations commenced in June 2000 and headquarters established in Hong Kong, AdSociety has offices in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo and currently employs over 120 media professionals with a proven track record in pioneering advertising sales for broadcast television and the Internet in Asia. Its founder and management team were part of the core team that pioneered advertising sales for Star TV, the first pan-Asian satellite broadcasting television network (a News Corp company) and were also the core team who pioneered advertising sales for 24/7 Media Asia, the first pan-Asian Internet advertising network (a Chinadotcom company). AdSociety's clients include Carlsberg, China Trust Commercial Bank, Ericsson, Guinness, Hewlett Packard, HSBC, Hong Kong Tourist Association, KG Telecom, MCI WorldCom, Microsoft, Mitsubishi Motors, Martell, Nautica, Perrier and Sony. Member websites include AsiaOne, AsiaYellow, Boston.com, Broadbandexperience, ChinaByte, ETWebs, Everyone.net, IceRed, iFilm, MingPao, MSN, MyRice, Netbig, Netease, Netvigator, Net2Phone, NYTimes, PChome, Shanghai Online, StockHouse, Taiwan.internet, Techpacific, Togotravel, USATODAY.com, Woof!Webvision and ZDNet. Strategic partners include AdForce (a CMGion company), LG Advertising (a LG Group company), L90 (NASDAQ: LNTY), Interactive Media ContentSuite AG (a Axel Springer Verlag company), Media Genesis (an Icon MediaLab company) and Australia Media Holdings (a SportsWorld company). For more information, go to www.adsociety.com. About Interactive Media Founded in 1988 and headquartered in Hamburg, Interactive Media incorporated as Contentsuite AG Interactive Media was initially tasked with the production and marketing of SAT.1 TEXT, the first private text service available on German T. Since then, the company has added a further six teletext channels (VIVA TEXT, VIVA ZWEI TEXT, Eurosport SPORTEXT, tm3 ServiceTEXT, Hamburg 1 TEXT and BerlinText) to its family, becoming the biggest provider of teletext advertising in Germany. It also markets and produces online projects- 24 websites to date, making it the second most important player in German language online marketing. As part of its online portfolio, Interactive Media markets advertising banners on t-online (www.t-online.com), the website of Europe's largest Internet service provider and markets the products of Infoseek Deutschland which owns www.infoseek.de, one of the biggest European search engines. For further information, please contact: Samantha Chan AdSociety Limited Tel: +852-2509-2236 Email: samantha.chan@adsociety.com Nor E. Badron / Amy Ho Ogilvy Public Relations Worldwide Tel: +852-2884-8570 / +852 2884-8543 Email: nor.badron@ogilvy.com / amy.ho@ogilvy.com Jens Kuehn Interactive Media ContentSuite AG Tel: +49-40-347 23255 Fax: +49-40-347 25326 Email: jkuehn@asv.de | ||
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