AdSociety Launches First Superstitial Network in Asia

Hong Kong, June 27, 2001 - AdSociety, the first pan-Asian broadband advertising, marketing, and sales network, and a majority-owned joint venture of PCCW (SEHK : 0008, NYSE : PCW [ADR]) has announced the launch of the first Unicast SUPERSTITIAL affiliate network in Asia.

At launch, the AdSociety SUPERSTITIAL affiliate network comprises more than 50 leading Web properties across 10 key Asian markets including Australia, China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, and Thailand and the United States which accept SUPERSTITIAL advertising formats. 

"This new product is the first in Asia and is part of AdSociety's ongoing efforts to deliver the best online marketing and advertising solutions to marketers. In the United States and now in Asia, SUPERSTITIALs has fast become a new premium tier of advertising inventory that can potentially deliver higher returns over traditional online ad formats. Our focus has always been to bring new revenue opportunities to our affiliate website partners and also to provide new and exciting solutions for our advertisers to continue to build their brands in this new media economy," said Patrick Wong, founder and CEO, AdSociety Group.

Developed by and proprietary to Unicast, The SUPERSTITIAL is a standard online advertising format that is sold by over 350 Web sites and ad networks and currently used by over 150 leading traditional advertisers.  Known as "The Internet's Commercial," the SUPERSTITIAL format allows Web publishers to monetize advertisers' demand for effective online advertising by giving advertisers the flexibility to create integrated, powerful, commercial-quality online advertising. The SUPERSTITIAL is supported by Unicast's proprietary, polite delivery system to ensure that, just like a television commercial, every SUPERSTITIAL ad plays perfectly for every user regardless of the user's system capabilities or the Web site the user is visiting.

Currently, AdSociety's SUPERSTITIAL network represents a rich roster of high traffic and big brand sites including 23xx, @Woman Japan, BlueSkyFrog, MarketWatch.com, HKCyber, HKStock.com, iFilm, Livedoor, LycosAsia, Real Japan and Real Australia, NYTimes, Sina.com, Sohu.com and The Basement. Together, these sites generate more than 8.5 billion impressions every month.  Advertisers can now create a single SUPERSTITIAL ad format and choose to either distribute it to one, or many Web sites under AdSociety's SUPERSTITIAL network. This provides advertisers maximum brand exposure using a single ad format to target online viewers across all or select markets.

"Unicast is very pleased to be working with AdSociety as our first partner in Asia," said Allie Shaw, VP worldwide marketing, Unicast. "AdSociety clearly is dedicated to offering both its partner Web sites and its advertiser customers the most effective and compelling online advertising formats available. Congratulations to them for quickly assembling such a high-calibre SUPERSTITIAL affiliate network for advertisers looking to reach the

Asian marketplace."

Earlier this year, AdSociety became Unicast's first SUPERSTITIAL Certified partner in Asia, which allows the company to market and sell SUPERSTITIAL campaigns across the Asia Pacific region. The company is offering the SUPERSTITIAL as a core component to its online solutions portfolio to supplement traditional banner and sponsorship opportunities, as well as broadband, wireless, and email-marketing ad solutions.

About AdSociety

AdSociety, a majority-owned joint venture of PCCW (SEHK : 0008, NYSE : PCW [ADR]), is the first pan-Asian broadband and wireless advertising, marketing and sales network.  AdSociety currently provides advertising, marketing and sales services to PCCW-related companies as well as provides pioneering online, broadband and wireless marketing solutions and services to marketers and to over 1,200 member websites.

Headquartered in Hong Kong, AdSociety has offices and joint ventures established in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei, Tokyo and New York City and currently employs over 120 media professionals with a proven track record in pioneering advertising sales for broadcast television and the Internet in Asia. 

AdSociety's joint venture and strategic partners include Tokyu Agency Inc. (a Tokyu Group company and affiliate of the Tokyu Corp. [TSE : 9005]), LG Advertising [SEO : 35000] (a LG Group company), Cyber Communications Inc. (a joint venture between Dentsu Inc. and SOFTBANK Corp. [TSE : 9984]), L90 [NASDAQ : LNTY], Interactive Media ContentSuite AG (a Axel Springer Verlag company [DE : 550135]), SkyGo Inc. (a Vanguard Investee), AdClick (a KT Internet company, an affiliate of Korea Telecom [NYSE : KTC]), e-Brilliant (a Brilliant Digital Entertainment Inc. company [AMEX : BDE]), Media Genesis (an IconMediaLab company [STO : ICON.ST]), Australia Media Holdings (a SportsWorld company [LSE : SWD.L]) and B2BWorks.  More information on AdSociety can be found at www.AdSociety.com.

About Unicast

Unicast is an online advertising solutions provider, committed to offering the most effective products and services to its site and network partners and its agency and advertiser customers. Working with both advertisers and Web publishers, Unicast understands and acts on the needs of both the buyers and sellers of online advertising. This unique central position in the marketplace allows Unicast to continually deliver smarter solutions to both sides of the advertising equation.

Unicast is based in New York City with offices in San Francisco, Chicago, Los Angeles, Boston and London. The company was founded as a joint venture between The MacManus Group [now Bcom3 Group], parent company of D'Arcy Masius Benton & Bowles, and BBN Technologies [now part of Verizon Communications (NYSE : VZ)], and is funded by these companies, as well as Grace Capital, Intel (Nasdaq : INTC) and a number of private investors. More information on Unicast and it's product, the SUPERSTITIAL, the Internet's Commercial, can  be found at www.unicast.com.

For further information, please contact:

Samantha Chan                                                                    

Director of Corporate Communications

AdSociety Limited

Tel: +852 2509 2236                                                                

Email: Samantha.chan@adsociety.com