| |
| | |
|
MP3.com Partners With AdSociety to Promote
Japan.MP3.com | ||
|
SAN
DIEGO, June 18, 2001 --
MP3.com, Inc., (Nasdaq: MPPP) announced an alliance today with AdSociety,
the first pan-Asian broadband and wireless advertising, marketing and sales
network. AdSociety will assist in selling advertising to supplement the
direct activities of MP3.com's Asia Division (japan.mp3.com). "We
are very proud to have secured MP3.com as a new member of our global
publisher network. Together with MP3.com (www.mp3.com), AdSociety will offer
many unique and compelling advertising opportunities to Asian advertisers
looking to extend their brands across MP3.com's digital music platform and
across Asia, the U.S. and Europe," said Patrick Jonathan Wong, founder
and CEO of AdSociety. AdSociety
has agreed to promote MP3.com's wide range of marketing vehicles to
customers, including: category exclusive sponsorships, co-branded music
services, targeted online media, email targeted by geography and music
preference, and software download programs. These
services can be targeted regionally for clients in greater China, Japan,
Korea, Southeast Asia and Australia/New Zealand, or allow clients from these
regions to reach the large worldwide Internet audience MP3.com services.
AdSociety represents more than 1,200 narrowband and broadband web sites
worldwide. "Working
with AdSociety allows MP3.com to tap into their network of Asian offices,
more than 120 media sales reps and extensive client contacts," said
Erik Newton, vice president and general manager of MP3.com's Asia division.
"This partnership also enables us to better serve our customers
throughout the Asian region." Statements
in this press release that are not strictly historical are forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933
and Section 21E of the Securities Exchange Act of 1934. These statements may
include references to activities and events or benefits expected to occur in
connection with MP3.com's business alliance with AdSociety. These statements
involve a high degree of risk and uncertainty, are only predictions, and
actual events or results may differ materially from those projected in such
forward-looking statements. Factors that could cause or contribute to
differences include risks related to: MP3.com's litigation proceedings,
including without limitation the inability to reach settlement with all
parties to such proceedings; activities or events expected to occur in
connection with MP3.com's business alliance with AdSociety; the consummation
About
MP3.com MP3.com,
Inc. has created a unique and robust technology infrastructure designed to
facilitate the storage, management, promotion and delivery of digital music.
As the Internet's premier Music Service Provider (MSP), the company is
dedicated to providing consumers with access to music when they want it,
where they want it, using any web-enabled device. The company's web site
hosts what MP3.com believes is the largest collection of digital music
available on the Internet, with more than 1 million songs and audio files
posted from over 150,000 digital artists and record labels. Dedicated to
growing the digital music space, the company's products and services include
on-demand Subscription Music Channels, an innovative Business Music Services
program, a Syndicated Radio program and others. Additionally, through the
company's MSP technology initiative and its music InterOperating System,
MP3.com is partnering with a variety of forward-looking businesses to expand
its digital music strategy. MP3.com's common stock is listed for trading on
the Nasdaq National Market under the ticker symbol MPPP. MP3.com is a
trademark of MP3.com, Inc. The company is based in San Diego, California.
For more information on MP3.com, visit www.mp3.com. About
AdSociety AdSociety,
a majority-owned joint venture of PCCW (SEHK: 0008), (NYSE: PCW [ADR]), is
the first pan-Asian broadband and wireless advertising, marketing and sales
network. AdSociety currently provides advertising, marketing and sales
services to PCCW-related companies as well as provides pioneering online,
broadband and wireless marketing solutions and services to marketers and to
over 1,200 member web sites. Headquartered in Hong Kong, AdSociety has
offices in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo and
currently employs over 120 media professionals with a proven track record in
pioneering advertising sales for broadcast television and the Internet in
Asia. Its founder and management team were part of the core team that
pioneered advertising sales for Star TV, the first pan-Asian satellite
broadcasting television network (a News Corp company) and were also the core
team who pioneered advertising sales for 24/7 Media Asia, the first
pan-Asian Internet advertising network (a Chinadotcom company). AdSociety's investors and strategic partners include Tokyu Agency (a Tokyu Group company), LG Advertising (a LG Group company), L90 (Nasdaq: LNTY), Interactive Media ContentSuite AG (an Axel Springer Verlag company), SkyGo Inc (a Vanguard Investee), AdClick (a KT Internet company), e-Brilliant (a Brilliant Digital Entertainment company), Media Genesis (an Icon MediaLab company), Australia Media Holdings (a SportsWorld company) and B2BWorks. More information on AdSociety can be found at www.adsociety.com. For
further information, please contact: Samantha Chan Director
of Corporate Communications AdSociety
Limited Tel:
+852 2509 2236
Email:
Samantha.chan@adsociety.com
| ||
| Back to
Jun Press Releases Close Window |