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Three of the World’s most successful brands on the Internet, About.com, MarketWatch.com and MP3.com selects AdSociety as their Advertising Sales Partner in Asia | ||
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Hong
Kong, July 9 2001
- AdSociety, the first pan-Asian broadband advertising, marketing, and sales
network, and a majority-owned joint venture of PCCW (SEHK: 0008, NYSE: PCW [ADR])
has been selected by three of the world’s most successful brands on the
Internet, About.com, MarketWatch.com and MP3.com as their advertising sales
partner in Asia. Drawing upon the unique attributes of each Web property,
AdSociety will unleash a multitude of compelling and unique advertising
opportunities for advertisers across the Asia Pacific region. About.com
is the sixth largest web property in the world and the leader in targeted
marketing on the Web; MarketWatch.com is the Internet’s leading source of
financial news and information; and MP3.com is the Internet’s premier
Music Service Provider. Under each unique partnership, AdSociety will work
with each respective site to create custom advertising packages to help
marketers in Asia achieve their global marketing and advertising goals.
“AdSociety
is very proud to be the trusted partner of choice for these very successful
brands on the Internet. Having
these top US sites as part of our global affiliate network will allow
AdSociety to offer even greater unique and compelling advertising
opportunities to our Asian advertisers looking to extend their brands to the
US,” said Patrick Jonathan Wong, Founder and Group CEO at AdSociety.
AdSociety
currently also represents USAToday.com, NYTimes.com, Boston.com and
iFILM.com along with strategic sales partnerships with B2BWorks, a
full-service online B2B marketing and media services company and L90 (NASDAQ
: LNTY), a premier marketing, technology and media company in the US. About,
Inc. About.com
is the leader in targeted marketing on the Web, is ranked as the number one
online news and information site and is listed as the 6th largest
Web property worldwide by Media Metrix (March 2001). The
About platform of over 700 different topic sites ranging from Chinese
Culture, Women’s Investing and Nutrition to Cars, Cameras and Economics,
offers people around the world a comprehensive environment to explore their
interests with the largest library of original content, a vast online
community and a directory of 1,000,000 links.
With over 36 million unique users per month, advertisers are able to
reach a focused and targeted audience on a global level. On
March 1, 2001, Primedia Inc. (NYSE : PRM), the largest traditional targeted
media company, merged with About to form the most complete, integrated niche
media company in the world --
with targeted marketing solutions for advertisers via in-depth and
comprehensive niche content in print, video and the Internet.
Other than AdSociety’s appointment in Asia, About has only enlisted
AdPepper to represent its inventory in Europe. MarketWatch.com MarketWatch.com
(NASDAQ : MKTW), a leading financial media company, provides the number one
financial news and information source on the Internet.
Founded in 1997, MarketWatch.com operates three web sites:
cbs.marketwatch.com, bigcharts.com, and UK- based ftmarketwatch.com.
MarketWatch.com
also licenses a wide array of content and tools in custom-designed formats
for brokerages and other online businesses.
The company produces the syndicated CBS MarketWatch Weekend program,
airs financial reports over CBS Network Television, and provides updates
every 30 minutes on the MarketWatch.com Radio Network.
MarketWatch.com
offers comprehensive and targeted advertising opportunities for the
pan-Asian market. The company
is known for its innovative advertising formats including the skyscraper,
rich media window, and day parts roadblock.
MarketWatch.com is a gateway to a US audience that averages more than
8 million mostly male, educated and affluent unique visitors per month. “We
are pleased to be aligned with AdSociety in Asia,” said Scot McLernon,
executive vice president, advertising sales at MarketWatch.com.
“This partnership demonstrates our commitment to growing our
pan-Asian audience and client-base.” According
to Nielsen NetRatings (March 2001), the MarketWatch.com domain is rated the
#1 Financial News and Information source on the Internet based on Unique
users. MP3.com
MP3.com
(NASDAQ : MPPP) is the Internet's premier Music Service Provider (MSP), and
is dedicated to providing consumers with access to music when they want it,
where they want it, using any web-enabled device. The company's web site
hosts what it believes is the largest collection of digital music available
on the Internet, with more than 967,000 songs and audio files posted from
over 150,000 digital artists and record labels. AdSociety
will work with MP3.com to offers a wide range of marketing vehicles to Asian
marketers, including: category exclusive sponsorships, co-branded music
services, targeted online media, email targeted by geography and music
preference, and software download programs. "Working
with AdSociety allows MP3.com to tap into their network of Asian offices,
more than 120 media sales reps and extensive client contacts," said
Erik Newton, vice president and general manager Asia Division at MP3.com. About
AdSociety
AdSociety,
a majority-owned joint venture of PCCW
(SEHK: 0008, NYSE: PCW [ADR]), is
the first pan-Asian broadband and wireless advertising, marketing and sales
network. AdSociety
currently provides advertising, marketing and sales
services to PCCW-related companies as well as provides pioneering
online, broadband and wireless
marketing solutions and services to marketers and to
over 1,300 member websites. Headquartered
in Hong Kong, AdSociety has offices in Beijing,
Seoul, Shanghai, Singapore, Sydney, Taipei, Tokyo and New York City
and currently employs over 120
media professionals with a proven track record in
pioneering advertising sales for broadcast television and the
Internet in Asia. AdSociety's
investors and strategic partners include Tokyu
Agency (a Tokyu Group company and affiliate of the Tokyu Corporation [TSE : 9005]), LG
Advertising [SEO : 35000] (a LG
Group company), Cyber
Communications Inc. (a Dentsu Inc. and SOFTBANK Corp. [TSE :
9984] joint venture), L90
Inc. [NASDAQ : LNTY],
Interactive Media ContentSuite
AG (a Axel Springer Verlag company [DE : 550135]), E-Book Systems Inc. (a Creative Technology [NASDAQ :
CREAF] Investee), SkyGo Inc. (a Vanguard
Investee), AdClick (a KT Internet company, an affiliate of Korea Telecom
[NYSE : KTC]), e-Brilliant
(a Brilliant Digital
Entertainment Inc. company [AMEX : BDE]), Media
Genesis (an IconMediaLab company
[STO : ICON.ST]), Australia Media Holdings (a SportsWorld company [LSE :
SWD.L]) and B2BWorks. More information on AdSociety can be
found at www.adsociety.com For further information, please contact: Samantha Chan Director
of Corporate Communications AdSociety
Limited Tel:
+852 2509 2236
Email: Samantha.chan@adsociety.com
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