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AdSociety
Inks Exclusive Pan-Asian Network Partnership With AdClip Networks;
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Hong
Kong, July 16,
2001
- AdSociety, the first pan-Asian broadband advertising, marketing, and sales
network, and a majority-owned joint venture of PCCW (SEHK: 0008, NYSE: PCW [ADR])
has inked an exclusive network partnership with US-based AdClip Networks
Corporation, a provider of web and wireless based digital marketing
technology and services. Under
the exclusive agreement, AdSociety will offer Asian advertisers the
exclusive opportunity to provide potential buyers with an interactive
permission-based marketing tool called AdClips, a next generation clippable
promotions media delivered via the Internet. AdClips™
differ from other types of online advertising because they can be
"clipped" by site visitors and stored to an email account or a
personalized AdClip Wallet™, to be redeemed at a later date. AdClips™
are similar in concept to tearing coupons out of a newspaper and provide
advertisers with a measurably better return on investment for advertising
campaigns. “AdClips
take permission-based marketing a step further and can be targeted to any
web page, wireless device or interactive TV screen and fit any standard ad
format including banner, button, text, and tiles. The AdClip-Ready™
platform is an ideal way to easily introduce buyers to new products. This
not only increases sales but also allows advertisers to build meaningful
relationships with their customers, gather valuable buyer information and
facilitate CRM. Even if the
user does not purchase a product immediately, by clipping a coupon,
advertisers can find out which product promotions are most popular and
desirable,” said PJ Wong, Founder and Group CEO, AdSociety. By
offering concrete results, the AdClip Platform provides unique and effective
methods to generate more revenue. AdClip
has increased overall response rates by more than 50% for major brands like
AT&T Wireless on large publishers like Lycos.
“Consumers enjoy AdClips because they are more convenient and
consumer friendly than current forms of advertising. With the growth of the
“task oriented” Internet, buyers go online to check email, stock quotes
or to find other specific information – today, time is precious,” said
Eric Minkiewicz, SVP Sales and Marketing, AdClip Networks. When
a consumer clips an AdClip™ for the first time, they enter the email
address where they would like the AdClip™ offer, and the AdClip Wallet™
to be sent. For each advertiser
campaign, AdClip Buying Cycle Management™ software collects consumers’
email addresses. This is
extremely valuable to advertisers in building relationships and creating
follow up and future sales opportunities targeting at the purchasing habits
of buyers. Advertisers can also measure increases in sales by identifying
qualified prospects and then moving them through the buying cycle to close a
transaction. For
publishers, AdClip Networks allow them to instantly deploy co-branded
Wallets on their sites. The Wallet represents a powerful tool in
permission-based direct marketing as marketers can access qualified
customers directly through a network of sites. As
part of the agreement, AdSociety will also offer its advertisers other
unique AdClip™ offerings including: ContentClips™, online promotions
that can be targeted to relevant content on any web page; ClipMail™, which
enables people to send AdClips™ to friends who may be interested; and
ClipsDirect™, which are AdClips™ delivered directly to members' AdClip
Wallets™ based on their interests. About
AdSociety AdSociety, a
majority-owned joint venture of PCCW (SEHK : 0008, NYSE : PCW [ADR]), is the
first pan-Asian broadband and wireless advertising, marketing and sales
network. AdSociety currently
provides advertising, marketing and sales services to PCCW-related companies
as well as provides pioneering online, broadband and wireless marketing
solutions and services to marketers and to over 1,300 member websites.
AdSociety's joint
venture and strategic partners include Tokyu Agency Inc. (a Tokyu Group
company and affiliate of the Tokyu Corp. [TSE : 9005]),
LG Advertising [SEO : 35000] (a LG Group company),
Cyber Communications Inc. (a joint venture between Dentsu Inc.
and SOFTBANK Corp. [TSE : 9984]), L90
[NASDAQ : LNTY], Interactive Media ContentSuite AG (a Axel Springer Verlag
company [DE : 550135]), E-Book Systems Inc. (a Creative Technology [NASDAQ :
CREAF] Investee), SkyGo Inc. (a
Vanguard Investee), AdClick (a
KT Internet company, an
affiliate of Korea Telecom [NYSE : KTC]),
e-Brilliant (a Brilliant Digital Entertainment Inc. company [AMEX :
BDE]), Media Genesis (an IconMediaLab company [STO : ICON.ST]),
Australia Media Holdings (a SportsWorld company [LSE : SWD.L])
and B2BWorks.
More information on AdSociety can be found at www.AdSociety.com.
About
AdClip Networks AdClip
Networks, a privately held company, is a leading provider of web and
wireless based digital marketing technology and services.
The company’s proprietary technology helps corporations decrease
the cost of managing and growing their customer base on the Internet.
The largest online marketers use AdClip Technology to lower customer
acquisition cost and build ongoing customer relationships.
AdClip Networks is headquartered in New York City.
More information on AdClip Networks can be found at www.adclip.com For further information, please contact: Samantha Chan Director
of Corporate Communications AdSociety
Limited Tel:
+852 2509 2236
Email: Samantha.chan@adsociety.com Desiree Lim/Susanna Muk Ogilvy PR Worldwide Tel:
+852-2884-8248/2884-8584
Email: Desiree.lim@ogilvy.com/Susanna.muk@ogilvy.com
Eric Minkiewicz SVP Sales and Marketing AdClip Networks Tel:
(212)
430-0808
Email: eric@adclip.com
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