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AdSociety
takes part in the World’s first placement of
ads for E-Book System’s FlipTimes™ The
First Online Mass Marketed FlipBook™ with Advertisements
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Hong
Kong, July 11, 2001
- AdSociety, the first pan-Asian broadband advertising, marketing, and sales
network, and a majority-owned joint venture of PCCW (SEHK : 0008, NYSE : PCW
[ADR]) has participated in the world’s first
Internet advertisement in Creative
Technology’s (NASDAQ : CREAF) E-Book Systems’
FlipTimes™,
the world’s
first monthly Internet newsletter that is e-mailed in a book format complete
with flipping pages, streaming content and ads. AdSociety
participated in the world’s first placement of advertisement on the behalf
of leading Hong Kong-based retail group G2000 Apparel (www.g2000.com.hk)
during E-Book Systems’ trial test campaign for FlipTimes™.
The
newsletter also marks the first time Internet advertisements are displayed
in an online book format. Internet
users can now view online advertisements in a format other than banner,
pop-up and other online formats. "We're
very proud to become E-Book's first sales partner in Asia.
Our relationship enables us to deliver this innovative and compelling
new ad format to Asian advertisers. We
firmly believe the FlipBook™ format will prove to be a winner in the new
economy media environment. This
partnership strengthens our continuous effort to bring Beyond-the-Banner
products to the broadband and narrowband media platforms," said Patrick
Jonathan Wong, Founder and CEO, AdSociety Group. “We
are thrilled that a company such as AdSociety, with their leadership
position in the interactive advertising industry, has decided to participate
in the trial of our innovative advertising format.
For the first time, they will be able to offer their
clients a completely new, but still very familiar, way to serve Internet
advertisements. Advertisers and users alike will benefit from this new
intuitive human computer interface,” stated Michael McGaughy, VP of
Strategic Alliances / Business Development, E-Books Systems. FlipBook™
technology allows Internet users to see advertisements posted in a format
that is visually more appealing and one for which we are all familiar—in a
traditional book-like form, with realistic 3D turning pages.
It also allows advertisers to utilize the same business model and
formats available in traditional print media – full, half and quarter page
ads – that can be seamlessly utilized in a fully integrated advertising
campaign. Full-page
advertisements are effective and unobtrusive, and they can be “flipped”
away (just like those in a magazine). The
FlipBrowser’s contents are pre-streaming, meaning that users will not have
to wait for advertisements to download. For
a first-hand look at FlipTimes™, the first mass market distribution of
E-Book System’s revolutionary format, go to http://www.flipbrowser.com/newsletter/v1i5/newsletter.htm.
The
FlipBrowser™ Newsletter is available in both traditional HTML and the
innovative FlipBook™ format. The newsletter is distributed monthly over
the Internet to over 270,000 recipients, up from 160,000 in January 2001
when the newsletter began. About
AdSociety
AdSociety,
a majority-owned joint venture of PCCW (SEHK: 0008, NYSE: PCW [ADR]), is the
first pan-Asian broadband and wireless advertising, marketing and sales
network. AdSociety currently provides advertising, marketing and sales
services to PCCW-related companies as well as provides pioneering online,
broadband and wireless marketing solutions and services to marketers and to
over 1,300 member websites. AdSociety's
investors and strategic partners include Tokyu Agency
(a Tokyu Group company and affiliate of the Tokyu Corporation [TSE :
9005]), LG Advertising [SEO : 35000] (a LG Group company),
Cyber Communications Inc. (a Dentsu Inc. and SOFTBANK Corp. [TSE :
9984] joint venture), L90 Inc.
[NASDAQ : LNTY], Interactive
Media ContentSuite AG (a Axel Springer Verlag company [DE : 550135]),
E-Book Systems Inc. (a Creative Technology [NASDAQ : CREAF] Investee), SkyGo Inc. (a Vanguard Investee), AdClick (a KT Internet company,
an affiliate of Korea Telecom [NYSE : KTC]), e-Brilliant (a Brilliant Digital Entertainment Inc. company
[AMEX : BDE]), Media Genesis
(an IconMediaLab company [STO : ICON.ST]),
Australia Media Holdings (a SportsWorld company [LSE : SWD.L]) and B2BWorks.
More information on AdSociety can be found at www.adsociety.com. About
E-Book Systems, Inc. Founded in 1998, privately-held E-Book Systems’ mission is to bring the natural look and feel of the paper-based book into the domain of computers and the Internet. E-Book Systems’ products make use of its proprietary and patented Digital Flip (TM) technology to deliver multimedia content via a 3D Page-Flipping interface. E-Book Systems has offices in Santa Clara, CA, Boston, MA and Singapore. Investors include Creative Technology Ltd (NASDAQ : CREAF). FlipBrowser, FlipAlbum, FlipLibrary, FlipBook, FlipTimes and Digital Flip are trademarks of E-Book Systems, Inc. For further information, please contact: Samantha Chan Director
of Corporate Communications AdSociety
Limited Tel:
+852 2509 2236
Email: Samantha.chan@adsociety.com Liza Dittoe/Mendy Hill Dittoe Public Relations for E-Book Systems Tel:
+317 202-2280, x11/+317 202-2280, x13
Email: liza@dittoepr.com/mendy@dittoepr.com
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