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| AdSociety Partners with ETwebs to Expand Broadband Advertising Network in Taiwan |
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| HONG KONG - January 9, 2001
- AdSociety, the first pan-Asian broadband advertising marketing and sales network, today announced it has won the exclusive rights to sell advertising on the new broadband Media Centre of ETWebs, one of Taiwan's leading providers of broadband content and Internet access services over the cable television infrastructure in Taiwan.
ETWebs has integrated its web content and the TV programs of its affiliate cable channel ETTV into the Media Centre to create a brand new interactive TV programming platform broadcasting on both TV and the Internet. Its advanced live broadcasting technology allows users to watch real time TV programming around the world and benefit from distant learning, tele-medication and tele-conferencing. Currently over 56% of households in Taiwan, approximately 3.6 million, are ETWebs subscribers. ETWebs also has 100% of the market in Hsinchu City, Taiwan's "Silicon Valley." This high penetration of Internet access and tremendous web-TV content provide fertile ground for AdSociety to demonstrate its strength in broadband and online advertising business in this booming market. AdSociety has already secured partnerships with other major European, American and Asian broadband providers including BroadbandExperience, AdventureTV and Woof!Webvision. Voted amongst PCWorld's top broadband sites in Fall 2000, along with Yahoo's Broadcast, Microsoft's Windows Media and Time Warner's Entertaindom, BroadbandExperience is leading the way in the European broadband revolution. AdventureTV has become the leading streaming media company focusing on broadband distribution of interactive content, featuring adventure travel and nature-oriented infotainment. Woof!Webvision is Asia's pioneer Television station on the internet, an online, on-demand TV station which offers 16 channels and a myriad of programmes ranging from Finance/Investment programmes, to webcasts of Conferences, Exhibitions, even Music videos and TV trailers. "The partnership with ETWebs marks another great milestone in our broadband expansion in the Asia Pacific region", said Patrick Jonathan Wong, founder and CEO for AdSociety. "ETWebs is a key player in the Taiwan broadband market. Leveraging its experience of running multiple media and info technology businesses, this exclusive partnership will enable AdSociety to tap a broader market base and further develop online broadband advertising and e-commerce opportunities in Taiwan." Edward L.Wang, CEO for ETWebs, said, "AdSociety's pioneering sales experience in Internet and broadband industries match perfectly with our goal to branch into e-commerce and online advertising activities, which we believe will contribute significantly to our revenues in the future. We are confident that this partnership will fulfill our aspiration to be one of the biggest broadband platform provider in Asia". Dedicated AdSociety teams in Taiwan will focus on selling advertising for ETWebs Media Centre with the support of AdSociety's regional sales network. AdSociety currently provides advertising, marketing and sales services to Pacific Century CyberWorks (PCCW) related companies and is also the exclusive sales partner for MSN properties in Hong Kong and Singapore, as well as provides pioneering broadband and online marketing solutions and services to both advertisers and member websites. AdSociety operates from eight cities across Asia, namely Beijing, Hong Kong, Seoul, Shanghai, Singapore, Sydney, Taiwan and Tokyo. It has recently announced a joint venture with Korea's largest publicly listed advertising agency, LG Advertising, to form AdSociety Korea to tap on the broadband advertising opportunities in the world's largest broadband market. About AdSociety AdSociety, a majority-owned joint venture of Pacific Century CyberWorks (PCCW), is the first pan-Asian broadband advertising, marketing and sales network. AdSociety currently provides advertising, marketing and sales services to PCCW-related companies and is also the exclusive sales partner for MSN properties in Hong Kong and Singapore, as well as provides pioneering broadband and online marketing solutions and services to both advertisers and member websites. Commenced operations in June 2000 and headquartered in Hong Kong, AdSociety has offices in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo and currently employs over 100 media professionals with a proven track record in pioneering advertising sales for broadcast television and the Internet in Asia. AdSociety's clients include Carlsberg, China Trust Commercial Bank, Ericisson, Guinness, Hewlett Packard, HSBC, Hong Kong Tourist Association, Microsoft, Mitsubishi Motors, Martell, Nautica, Perrier and Sony. Member websites include AsiaOne, AsiaYellow, Boston.com, Broadbandexperience, ChinaByte, ETWebs, Everyone.net, IceRed, MingPao, MSN, MyRice, Netbig, Netease, Netvigator., NYTimes, PChome, Shanghai Online, StockHouse, Taiwan.internet, Techpacific, Togotravel, USAToday, Woof!Webvision and ZDNet. Strategic partners include AdForce (a CMGion company), LG Advertising (a LG Group Company), L90 (NASDAQ : LNTY), Media Genesis (an Icon MediaLab company) and Australia Media Holdings (a SportsWorld company). More information on AdSociety can be found in www.adsociety.com. About ETWebs ETWebs Inc. ("ETWebs") is a wholly owned subsidiary of the Eastern Multimedia Company Limited ("EMC"), the anchor company of the Eastern Multimedia Group. The Eastern Multimedia Group is an important sub-group within the Rebar Group, one of the top ten business conglomerates in Taiwan, and is comprised of a number of companies, which engage in cable television, media and Internet-related businesses. ETWebs is a leading provider of broadband Internet access services over the cable television infrastructure to consumers and businesses in Taiwan, with access to one of Taiwan's largest cable networks. Currently, the broadband Internet services of ETWebs are marketed under the ETHome, the ETOffice and the ETCommunity brandnames which embrace four major types of Internet services: (1) Internet access services through the cable-based broadband network, (2) content services and community tools through the Web destinations, (3) e-commerce services, and (4) online advertising services. ETWebs is now providing Internet access to over 3.6 million households, out of a total of approximately 6.4 million households in Taiwan. Its cable networks are in 4 out of 5 franchised areas in Taipei, Taiwan's capital and the most populous and affluent city. More importantly, the company also has 100% of the market in the Hsinchu City, Taiwan's "Silicon Valley." ETWebs is well-positioned to capitalize on the strengths of its affiliates in their respective industries, including manufacturing, banking, cable television (including Eastern Advertising Company and Eastern Home Shopping Network), media (including television broadcasting and programming development, newspapers and magazines), telecommunications (Eastern Broadband Telecom Company), retail (including Rebar and Idee department stores), warehousing and transportation, hotel and real estate. This affiliation has enabled the company to better market its services and products, to secure access to a broader user base, to expand service offerings, as well as to develop online advertising and e-commerce opportunities. For further information, please contact: Sandra Low AdSociety Limited Tel: +852-2509-2228 Email: Sandra.low@adsociety.com Nor E. Badron / Amy Ho Ogilvy Public Relations Worldwide Tel: +852 2884-8570 / +852 2884-8543 Email: nor.badron@ogilvy.com / amy.ho@ogilvy.com Winnie Chang ETWebs TV Tel: +886-2-2361-4567 ext 5256 Mobile: +886-928273253 Email: winnie@etwebs.com | ||
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