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AdSociety and Cherrypicks Form Partnership in Asia to Facilitate Personalized Mobile Marketing Solutions for Mobile Users
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HONG KONG, February 28, 2001 -
AdSociety, the first pan-Asian broadband advertising, marketing and sales network has signed a network exclusive partnership agreement with Hong Kong-based Wireless Application Service Provider, Cherrypicks. Founded in 1999, Cherrypicks has developed a comprehensive Mobile Marketing Platform that enables merchants to bring the most exciting personalized benefits to mobile users through mobile devices. The company is funded by FarEasTone Telecommunications, Far Eastern Group and AT&T Wireless.
Under the agreement, AdSociety will create, and deliver targeted interactive mobile advertising solutions across Cherrypicks opt-in Mobile Marketing Platform for advertisers looking to connect directly to their customers via one of the most indispensable mobile devices in the world. Not only will mobile operators be able to create personalized relationships with customers, but also leverage innovative revenue earning opportunities in addition to traditional revenues earned from mobile service access plans and value added call services. Cherrypicks officially launches its Mobile Marketing Platform February 28 2001, together with Hong Kong's mobile service provider Orange, following the successful completion of trial tests conducted with Orange mobile users, and subsequent tests with another leading mobile service operator in Taiwan. Cherrypicks launches its mobile marketing platform under a loyalty program, which offers 'push' mobile promotions and 'pull' mobile coupons to and from subscribers' handsets via SMS, WAP and the Internet. "We're excited to be partnering with Cherrypicks, and we're confident that their proven Mobile Marketing Platform will compliment mobile commerce and shopping services as well as generate additional advertising revenue for the mobile operators. Our partnership will also generate more revenue for our merchants/advertisers, and at the same time help build brands and draw traffic to their brick & mortar storefronts presenting both offline and online advantages," said Patrick Jonathan Wong, Founder and CEO of AdSociety. Cherrypicks' Mobile Marketing Platform features a core suite of services including M-Marketing, M-Community, M-Info and M-Solutions that enable merchants to market, communicate, and target advertising campaigns to relevant mobile user segments. Currently, the partnership between AdSociety and Cherrypicks covers Hong Kong, with scope to extend across Asia Pacific region. "By partnering with AdSociety, Asia's leading broadband and wireless advertising network, we can focus our efforts to further develop and enhance our Mobile Marketing Platform, leaving the advertising sales component in the hands of the experts. AdSociety have a proven sales track record and already has a solid client base across Asia as well as partnership networks to advertisers in the United Sates and Europe. This partnership is imperative to assist us to succeed in the marketplace," said Jason Chiu, Chief Executive of Cherrypicks. According to a recent report by IDC Asia Pacific, m-Commerce in Asia/Pacific (excluding Japan) will exceed US$36 billion by 2004, and wireless Internet users will soar to 142 million. Further more, the report states that given the explosion in mobile subscribers across the Asia Pacific region and recent wireless developments, mobile operators, equipment vendors, content providers and mobile merchants are investing heavily in Asia's wireless Internet opportunities as over-the-counter shopping shifts towards m-shop services. Through a customized Web-based interface, Cherrypicks merchants will have the flexibility to tailor make and action their own marketing mobile campaigns on multiple channels including SMS, WAP and the Internet. Its Web-based environment also provides clear development and tracking mechanisms to monitor and analyse user behaviour and the results of ad campaigns. The Java-based Mobile Marketing Platform is robust and fully scalable and consists of ten major software modules, which enables mobile operators and merchants to easily implement, and add applications and protocols for new devices and next-generation wireless technologies. At the user level, Cherrypicks' platform is based on a permission-based mechanism, which ensures that all mobile users have previously consented to receiving respective mobile advertising services. User preferences will be based upon time, interests as well as profile preferences and a well-designed database engine ensures up-to-date and consistent cross checking of user data to ensure that the strictest data integrity and privacy guidelines are adhered to. About AdSociety AdSociety, a majority-owned joint venture of PCCW (SEHK: 0008, NYSE:PCW [ADR]), is the first pan-Asian broadband advertising, marketing and sales network. AdSociety currently provides advertising, marketing and sales services to PCCW-related companies and is also the exclusive sales partner for MSN properties in Hong Kong and Singapore, as well as provides pioneering broadband and online marketing solutions and services to marketers and to over 750 member websites. Commenced operations in June 2000 and headquartered in Hong Kong, AdSociety has offices in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo and currently employs over 120 media professionals with a proven track record in pioneering advertising sales for broadcast television and the Internet in Asia. Its founder and management team were part of the core team that pioneered advertising sales for Star TV, the first pan-Asian satellite broadcasting television network (a News Corp company) and were also the core team who pioneered advertising sales for 24/7 Media Asia, the first pan-Asian Internet advertising network (a Chinadotcom company). AdSociety's clients include Carlsberg, China Trust Commercial Bank, Ericsson, Guinness, Hewlett Packard, HSBC, Hong Kong Tourist Association, KG Telecom, MCI WorldCom, Microsoft, Mitsubishi Motors, Martell, Nautica, Perrier and Sony. Member websites include AdventureTV, AsiaOne, AsiaYellow, Boston.com, Broadbandexperience, ChinaByte, ETWebs, Everyone.net, IceRed, iFilm, POPcast, MingPao, MSN, MyRice, Netbig, Netease, Netvigator, Net2Phone, NYTimes, PChome, Shanghai Online, StockHouse, Taiwan.internet, Techpacific, Togotravel, USATODAY.com, Woof!Webvision and ZDNet. Strategic partners include AdForce (a CMGion company), LG Advertising (a LG Group company), L90 (NASDAQ: LNTY), Media Genesis (an Icon MediaLab company) and Australia Media Holdings (a SportsWorld company). More information on AdSociety can be found in www.adsociety.com. About CherryPicks Cherrypicks is a leading Wireless Applications Service Provider. It provides a comprehensive mobile marketing platform that enables merchants to bring the most exciting, personalized benefits to mobile users through mobile devices. Cherrypicks'mobile marketing applications use the latest mobile and software technologies to enable merchants to target their advertising and marketing campaign. Additionally, its consulting solutions for both mobile and Internet technologies also extend to large-scale mobile projects such as the Education Department Secondary Six Vacancy Information Mobile Services last August with all six mobile operators in Hong Kong. Headquartered in Hong Kong with office in Taiwan, Cherrypicks has a number of the key investors including Far Eastern Group, FarEasTone Telecommunications and AT&T Wireless. Cherrypicks will roll out its services in Taiwan, Singapore and Korea. For more information about Cherrypicks, please visit www.cherrypicks.com. For further information, please contact: Samantha Chan AdSociety Limited Tel: +852-2509-2236 Email: samantha.chan@adsociety.com Nor E. Badron / Amy Ho Ogilvy Public Relations Worldwide Tel: +852-2884-8570 / +852 2884-543 Email: nor.badron@ogilvy.com / amy.ho@ogilvy.com Contact for CherryPicks Vincci Pun/ Evelyn Chen Tel: +852-2127-7797/+8862-8761-4110 F: +852-2127-7780 Email: info@cherrypicks.com | ||
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