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AdSociety Appoints Top m-advertising Executive to Target Key Wireless & Mobile Advertising Markets in Asia
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HONG KONG, February 8, 2001 -
AdSociety, the first pan-Asian broadband advertising,
marketing and sales network and a majority-owned joint venture of PCCW (SEHK: 0008, NYSE
: PCW [ADR]), today announced the senior appointment of Patrick Chiu as director of m-
advertising. In his new role, Patrick will pioneer AdSociety's aggressive rollout of m-advertising
and wireless solutions in the region and strengthen the company's proposition as the leading
broadband advertising company in Asia.
As director of m-advertising, Patrick's responsibilities include the formation of m-advertising strategies, and the integration of the latest wireless advertising ventures and technologies on wireless platforms and mobile devices throughout Asia. Japan, Korea and China have been recognized by AdSociety and identified by industry analysts as the key target markets that will lead the wireless revolution in Asia. In full support, AdSociety has already secured several solid local partnerships in each respective market and has a fully operational network of eight offices in the region. According to a recent Ovum report, in year 2002, the amount of m-advertising expenditure in Asia will swell to US$409 million compared to US$7million in year 2000. The huge surge in m- advertising growth in Asia over the next two years was derived from huge forecasts for Japan, South Korea and China, which are expected to spend US$301 million, US$50 million and US$7 million respectively. In 2003, the m-advertising market in Asia is set to leapfrog to US$1.2 billion, and to US$4.7 billion in year 2005. Prior to joining AdSociety, Patrick was director of wireless, Asia Pacific for DoubleClick Inc (NASDAQ: DCLK), where he spearheaded the business development of targeted wireless advertising initiatives and worked closely with leading mobile service carriers, content aggregators, and major wireless portals across the region. Patrick also held various positions for Motorola Asia Pacific and was involved in the development of WAP application programs utilizing Motorola's WAP development toolkits and mobile handsets. In addition, he has sales and distribution experience working in the entertainment industry for a number of television stations, including Asia Television in Hong Kong. Commenting on Patrickˇ¦s appointment, Patrick Jonathan Wong, CEO & founder of AdSociety said, "Recognizing the growth in wireless communications and the huge potential of this medium as an advertising vehicle, Patrick will play a core role in helping AdSociety spearhead m-advertising and integrate its offerings into our existing portfolio of products and services for marketers and publishers". Recently AdSociety, announced a joint venture with Korea's largest publicly listed advertising agency, LG Advertising, to form AdSociety Korea. The new joint venture will tap the broadband advertising opportunities in Korea, the world's largest broadband market. About AdSociety AdSociety, a majority-owned joint venture of PCCW (SEHK:0008, NYSE : PCW [ADR]), is the first pan-Asian broadband advertising, marketing and sales network. AdSociety currently provides advertising, marketing and sales services to PCCW-related companies and is also the exclusive sales partner for MSN properties in Hong Kong and Singapore, as well as provides pioneering broadband and online marketing solutions and services to marketers and to over 700 member websites. Commenced operations in June 2000 and headquartered in Hong Kong, AdSociety has offices in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo and currently employs over 100 media professionals with a proven track record in pioneering advertising sales for broadcast television and the Internet in Asia. Its founder and management team were part of the core team that pioneered advertising sales for Star TV, the first pan-Asian satellite broadcasting television network (a News Corp company) and were also the core team who pioneered advertising sales for 24/7 Media Asia, the first pan-Asian Internet advertising network (a Chinadotcom company). AdSociety's clients include Carlsberg, China Trust Commercial Bank, Ericsson, Guinness, Hewlett Packard, HSBC, Hong Kong Tourist Association, KG Telecom, MCI Worldcom, Microsoft, Mitsubishi Motors, Martell, Nautica, Perrier and Sony. Member websites include AsiaOne, AsiaYellow, Boston.com, Broadbandexperience, ChinaByte, ETWebs, Everyone.net, IceRed, MingPao, MSN, MyRice, Netbig, Netease, Netvigator, Net2Phone, NYTimes, PChome, Shanghai Online, StockHouse, Taiwan.internet, Techpacific, Togotravel, USATODAY.com, Woof!Webvision and ZDNet. Strategic partners include AdForce (a CMGion company), LG Advertising (a LG Group Company), L90 (NASDAQ: LNTY), Media Genesis (an Icon MediaLab company) and Australia Media Holdings (a SportsWorld company). More information on AdSociety can be found on www.adsociety.com. For further information, please contact: Samantha Chan AdSociety Limited Tel: +852-2509-2236 Email: samantha.chan@adsociety.com Nor E. Badron / Amy Ho Ogilvy Public Relations Worldwide Tel: +852-2884-8570 / +852 2884-543 Email: nor.badron@ogilvy.com / amy.ho@ogilvy.com Contact for IFILM IFILM Melissa Zukerman Tel: 323.308.3442 Email: Melissa@ifilm.com | ||
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