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AdSociety Announces Key Appoinment to Lead Branding and Communications Initiatives in the Region
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HONG KONG, February 12, 2001 -
AdSociety, the first pan-Asian broadband
advertising, marketing and sales network, and a majority-owned joint venture of PCCW
(SEHK:0008, NYSE: PCW [ADR]), today announced the appointment of Samantha
Chan as director of corporate communications.
The appointment supports AdSociety's push to reaffirm its growth and its strong brand in the advertising industry since the company was launched in June last year. AdSociety is one of the fastest growing interactive advertising sales networks in the region and today has over 100 media professionals in 8 major cities across Asia Pacific. It has also secured a number of joint ventures and partnerships with a number of major media and advertising companies in Asia and the United States and currently sells advertising for more than 700 members websites around the globe. As of immediate effect, Samantha is responsible for all aspects of, and the continual strengthening of the company's public relations, communications and branding exercises in Asia. Based in Hong Kong, Samantha will oversee all PR and corporate communications operations for AdSociety's network of regional offices in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei, and Tokyo. Samantha joined AdSociety from Information Age, a Hong Kong-based Internet content and Web solutions company she co-founded in September 1999. Information Age secured its first round of funding from chinadotcom (NASDAQ: CHINA). As co-founder, she played a multi-faceted and key role in determining the company's strategy, business development, marketing and advertising operations in Hong Kong and Singapore. Prior to her start-up days, Samantha gained wide experience and exposure to the Asia IT vendor, press, public relations, and dot com community as a technology journalist and corporate writer. Samantha has held various writing posts including with PCWorld Hong Kong, a publication of US-based IDG Communications and ITAsia, a regional technology publication. Patrick Jonathan Wong, CEO & founder of AdSociety, said, "This appointment is crucial in our continue efforts to remain as a pioneer in providing innovative advertising solutions in the new media environment. By attracting highest-caliber media professionals such as Samantha, AdSociety is reaffirming its people-power and in becoming one of the largest global online advertising sales network." "We have built a strong brand name in the industry in a matter of months and our branding initiatives were carefully exercised to ensure that our brand recognition is aligned to our growth. We are also focusing on new business development areas such as mobile and wireless advertising in promising markets primarily in Japan, Korea and China, which we are confident will generate industry interest and longer term revenue for us," Patrick added. Commenting on her appointment, Samantha said, "Online advertising is maturing and certainly this is a challenging industry to be in. With AdSociety's recent advancements in the broadband and wireless advertising space in Asia, our task is to steam ahead with all communication initiatives across the region that will strengthen and continually leverage on our cohesive brand and image globally." About AdSociety AdSociety, a majority-owned joint venture of PCCW (SEHK:0008, NYSE : PCW [ADR]), is the first pan-Asian broadband advertising, marketing and sales network. AdSociety currently provides advertising, marketing and sales services to PCCW-related companies and is also the exclusive sales partner for MSN properties in Hong Kong and Singapore, as well as provides pioneering broadband and online marketing solutions and services to marketers and to over 700 member websites. Commenced operations in June 2000 and headquartered in Hong Kong, AdSociety has offices in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo and currently employs over 100 media professionals with a proven track record in pioneering advertising sales for broadcast television and the Internet in Asia. Its founder and management team were part of the core team that pioneered advertising sales for Star TV, the first pan-Asian satellite broadcasting television network (a News Corp company) and were also the core team who pioneered advertising sales for 24/7 Media Asia, the first pan-Asian Internet advertising network (a Chinadotcom company). AdSociety's clients include Carlsberg, China Trust Commercial Bank, Ericsson, Guinness, Hewlett Packard, HSBC, Hong Kong Tourist Association, KG Telecom, MCI Worldcom, Microsoft, Mitsubishi Motors, Martell, Nautica, Perrier and Sony. Member websites include AsiaOne, AsiaYellow, Boston.com, Broadbandexperience, ChinaByte, ETWebs, Everyone.net, IceRed, MingPao, MSN, MyRice, Netbig, Netease, Netvigator, Net2Phone, NYTimes, PChome, Shanghai Online, StockHouse, Taiwan.internet, Techpacific, Togotravel, USATODAY.com, Woof!Webvision and ZDNet. Strategic partners include AdForce (a CMGion company), LG Advertising (a LG Group Company), L90 (NASDAQ: LNTY), Media Genesis (an Icon MediaLab company) and Australia Media Holdings (a SportsWorld company). More information on AdSociety can be found on www.adsociety.com. For further information, please contact: Samantha Chan AdSociety Limited Tel: +852-2509-2236 Email: samantha.chan@adsociety.com Nor E. Badron / Amy Ho Ogilvy Public Relations Worldwide Tel: +852-2884-8570 / +852 2884-543 Email: nor.badron@ogilvy.com / amy.ho@ogilvy.com | ||
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