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The AdSociety Group Forms Alliance with AdLINK Extends Online Advertising Network Across Europe To Complete Truly Global Offerings The
AdSociety Group To Pursue Online Advertising Across
Major European Online Advertising Markets
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HONG
KONG, & MONTABAUR, August 29, 2001— The AdSociety
Group, a majority-owned joint venture of PCCW (SEHK: 0008, NYSE : PCW [ADR])
has signed an exclusive reciprocal sales partnership with AdLINK Internet
Media AG, a leading provider of digital communication solutions in Europe.
AdLINK has been listed on Frankfurt’s Neuer Market since May 2000
under the stock quote FSE : 549 015. For
The AdSociety Group, the partnership represents a significant accomplishment
in the company’s efforts to create a truly global online advertising
network, which spans the hottest online and wireless markets in the world. The
AdSociety Group’s network in North America is currently supported by
strategic sales partnerships with NASDAQ-listed L90, a premier marketing,
technology and media company in the US, and B2BWorks, a US-based
full-service online B2B marketing and media company.
“The
AdSociety Group is proud to have secured partnerships with publicly-listed
giants in the industry including AdLINK and L90. By leveraging the expertise
and experience from our successful partners, we are in a most favourable and
secure position to offer globally integrated sales, advertising and
marketing services that draw upon the consolidated resources from these
strategic partners,” said Patrick Jonathan Wong, founder and Group CEO,
The AdSociety Group. By
naturally extending its media owners network through global partnerships,
The AdSociety Group provides advertisers with immediate reach into online
markets throughout the world. Under
the exclusive partnership with AdLINK, The AdSociety Group will offer its
Asian advertisers the ability to promote their brand and market their
services via AdLINK’s wide variety of attractive and high-quality Web
sites addressing different target user groups. AdLINK’s network of 550
marketed sites throughout Europe generates more than one billion impressions
per month and will now extend to include The AdSociety Group’s pan-Asian
network of over 1,300 narrowband, broadband and wireless Web properties in
Asia and around the globe. AdLINK’s
media owner’s network counts popular European online brands such as
Austria Online, CeBIT, Dagens Nyheter, La Tribune, Real Madrid, The
Independent and Yahoo Norway and Sweden. Additional to traditional banner
advertising, the AdLINK portfolio also includes permission marketing
solutions like opt-in newsletters and email marketing as well as wireless
solutions like WAP and SMS. “We’re
very excited to enter this exclusive partnership with The AdSociety Group
whom has established local offices across Asia in the key markets which show
promising online advertising growth especially Japan, Taiwan Korea and
China. We’re confident that by combining the geographical expertise of
both companies, our advertisers can seamlessly take advantage of some of the
best online advertising solutions globally,” said Michael Kleindl, CEO
AdLINK Internet Media AG. The
AdSociety Group and AdLINK will offer their respective advertisers a range
of online advertising services including pop-up windows, sponsorships,
SUPERSTITIALS, split screens, micro-sites and splash screens that go beyond
the banner traditions. “Today
we are already assisting Asian advertisers build brand online in the key
Asian markets, in the US and in certain markets across Europe.
With the addition of our exclusive partnership with AdLINK, The
AdSociety Group can now offer Asian advertisers an even greater selection of
more targeted online destinations throughout Europe,” said Wong. About
AdLINK Internet Media AG AdLINK
is a leading provider of digital communication solutions in Europe. It
offers complete advertising services for the Internet, wireless applications
and eMail to advertisers as well as publishers. Independent of media,
publishers and agencies, AdLINK markets online advertising space and digital
marketing concepts. Founded in 1996, AdLINK has been a pioneer in the
European digital advertising market and since then has gained vast
experience working with more than 1500 clients. The
company is represented by independent subsidiaries in Belgium, Denmark,
Germany, France, UK, Norway, Austria, Switzerland, Sweden, the Netherlands
and Spain. AdLINK sells the online advertising space for prestigious
Internet sites including A-Online, Austria Online, CeBIT, Dagens Nyheter,
Der Standard Online, Deutsche Börse, EuroNews, European Investor,
Falk-Online, GMX, Hobby Press Axel Springer, Jyllands Posten, La
Tribune, Le Figaro, Marco Polo, Tagesanzeiger, Neuer Markt.com, QXL,
Radio France, RealMadrid, SAT.1, Stockwatch, Telia, The Independent,
Timeout, Viag Interkom, Yahoo
Norway und Yahoo Schweden. It has a total placement network in Europe of
more than 550 sites registering more than 1000 million page impressions
per month. Since September 2000 AdLINK has pushed the development of
next generation marketing: Permission Marketing Solutions (Wireless and now
eMail). AdLINK‘s
strategic partners include Schober Information Group, Tamedia (SWX: TAMN),
Engage (Nasdaq: ENGA), EDS (NYSE: EDS) and Sun Microsystems (Nasdaq: SUNW).
Since May 2000 the company has been listed on the Frankfurt Neuer Markt.
AdLINK is a member of United Internet AG, Europe’s leading network of
Internet companies. About
The AdSociety Group
The
AdSociety Group is a majority-owned joint venture of PCCW (SEHK : 0008, NYSE
: PCW [ADR]). The venture provides advertising, marketing and sales
services to PCCW-related companies as well as provides pioneering online,
broadband and wireless marketing solutions and services to marketers and to
over 1,300 member websites. Headquartered in Hong Kong, AdSociety has
offices and joint ventures established in Beijing, Seoul, Shanghai,
Singapore, Sydney, Taipei, Tokyo and New York City. AdSociety's
equity joint venture partners include Japan - Tokyu Agency Inc. (a Tokyu
Group company and affiliate of the Tokyu Corp. [TSE : 9005]) and Korea - LG
Advertising [SEO : 35000] (a LG Group company). AdSociety's
strategic partners include Cyber Communications Inc. (a joint venture
between Dentsu Inc. and SOFTBANK Corp. [TSE : 9984]),
Digital Advertising Consortium (a joint venture between
Hakuhodo Inc., Asatsu-DK Inc. [TSE : 9747] and Daiko Advertising Inc.),
L90 Inc. [NASDAQ : LNTY], SkyGo Inc. (a Vanguard Investee),
E-Book Systems Inc. (a Creative Technology [NASDAQ : CREAF] Investee),
AdClick (a KT Internet company - an affiliate of Korea Telecom [NYSE : KTC]), AdLINK
Internet Media
AG [FSE : 549
015], e-Brilliant (a Brilliant Digital Entertainment Inc. company
[AMEX : BDE]), VideoBanner.com (a TSC Capital Group investee),
Media Genesis (an IconMediaLab company [STO : ICON.ST]), Australia Media
Holdings (a SportsWorld company [LSE : SWD.L]) and B2BWorks.
More information on AdSociety can be found at www.AdSociety.com. For further information, please contact: Samantha Chan Vice President, Corporate Communications & Regional Marketing The AdSociety Group Tel: +852 2509 2236 Fax:
+852 2509 2222
Email: Samantha.chan@adsociety.com Desiree Lim/Susanna Muk Ogilvy PR Worldwide Tel:
+852-2884-8248/2884-8584
Email: Desiree.lim@ogilvy.com/Susanna.muk@ogilvy.com
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