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ValueFlash and The AdSociety Group form Strategic Alliance for VFlash, To
Push eCRM Across Asia VFlash allows advertisers to communicate directly with consumers online
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Hong
Kong August 27 2001 -
ValueFlash (Hong Kong) Limited and The AdSociety Group, a majority-owned
joint venture of PCCW (SEHK : 008, NYSE : PCW [ADR]), has entered into a
Strategic Alliance Agreement. The AdSociety Group will work with advertisers to market the
VFlash Interactive eCRM (electronic Customer Relationship Management)
Messenger Solution to its advertiser portfolio across Asia. VFlash
is a high-impact direct marketing vehicle that delivers tailored and
targeted content to computer users once the application has been downloaded.
Under
the partnership The AdSociety Group will work with advertisers to formulate
and create powerful eCRM marketing and brand building messages delivered via
VFlash technology. This will help advertisers understand, build and retain
profitable relations with existing and new customers. The
VFlash solution allows advertisers to “talk” directly to their potential
customers by sending messages and content to the user’s desktop icon,
which is filtered to match individual preferences.
As
a result, advertisers can greatly improve their response rates and ROI
because they are marketing directly to targeted groups of consumers. VFlash
has fast become a popular marketing tool in the US because it provides the
element of choice and customizability to advertisers and users. -
Established relationships with traditional advertisers across key Asian
markets, -
More than 100 media sales professionals across 8 key Asian markets, -
Solid media joint venture partners in Asia’s three biggest Wireless,
Online and
Broadband markets – China, Japan and Korea,
-
Pan-Asian marketing consulting services and local expertise to draw up and
execute effective e-marketing strategies, -
Ability to target and manage permission-based user databases, -
Integrate new media formats that engage cutting-edge eCRM solutions, -
Sophisticated user profiling tools and detailed real-time campaign report
analysis, - Experience in sophisticated new media technology-driven advertising campaigns. Patrick
Jonathan Wong, The AdSociety Group’s Founder and Group CEO said,
“We’re delighted with this new partnership with VFlash, and are
confident that the product will be a success with advertisers looking for a
proven customer retention and loyalty marketing tool that will deliver their
brand right in front of the consumer without being obtrusive”. Simon
Chau, Vice-President of Strategic Alliances and Marketing of ValueFlash
(Hong Kong), said, "ValueFlash
will leverage on The AdSociety Group’s well established regional network
of offices and contact networks in Asia which ultimately speeds up time to
distribute and implement the VFlash technology across multiple markets and
across multiple channels. This will enable VFlash to geographically target
local multinational clients, and most effectively enable clients to tailor
their local eCRM solutions cost effectively, accurately and efficiently”. ValueFlash
(Hong Kong) is a wholly owned subsidiary of ValueFlash's regional
headquarters based in Singapore. Jenny
Prawesti, CEO of ValueFlash Corporation Pte Ltd, described this alliance as
"a momentous milestone” for the company. “Our alliance with The
AdSociety Group will provide its Asian clients with a potent solution that
would greatly enhance their customer relationship management strategy.
We are confident that this timely, targeted, and one-to-one eCRM
solution will take customers marketing and relationship into a new era.
This is a perfect solution in today's business world where customer
relationship management is of such importance to the survival of businesses.
We are extremely proud to have The AdSociety Group as one of our strategic
partners," she said. About The
AdSociety Group
The
AdSociety Group is a majority-owned joint venture of PCCW (SEHK : 0008, NYSE
: PCW [ADR]). The venture provides advertising, marketing and sales
services to PCCW-related companies as well as provides pioneering online,
broadband and wireless marketing solutions and services to marketers and to
over 1,300 member websites. Headquartered in Hong Kong, AdSociety has
offices and joint ventures established in Beijing, Seoul, Shanghai,
Singapore, Sydney, Taipei, Tokyo and New York City. AdSociety's
equity joint venture partners include Japan - Tokyu Agency Inc. (a Tokyu
Group company and affiliate of the Tokyu Corp. [TSE : 9005]) and Korea - LG
Advertising [SEO : 35000] (a LG Group company). AdSociety's
strategic partners include Cyber Communications Inc. (a joint venture
between Dentsu Inc. and SOFTBANK Corp. [TSE : 9984]),
Digital Advertising Consortium (a joint venture between
Hakuhodo Inc., Asatsu-DK Inc. [TSE : 9747] and Daiko Advertising Inc.),
L90 Inc. [NASDAQ : LNTY], Interactive Media ContentSuite AG (a
Axel Springer Verlag company [DE : 550135]), SkyGo Inc. (a Vanguard
Investee), E-Book Systems Inc. (a Creative Technology [NASDAQ : CREAF]
Investee), AdClick (a KT Internet company - an affiliate of Korea
Telecom [NYSE : KTC]), e-Brilliant (a Brilliant Digital Entertainment
Inc. company [AMEX : BDE]), VideoBanner.com (a TSC Capital Group
investee), Media Genesis (an IconMediaLab company [STO : ICON.ST]),
Australia Media Holdings (a SportsWorld company [LSE : SWD.L]) and
B2BWorks. More information on AdSociety can be found at
www.AdSociety.com. About ValueFlash (Hong Kong) Limited
VFlash
is a high-impact direct marketing platform customised to reflect brand
identity and customer interests. VFlash is the relationship-building
solution that keeps and maintains customers’ interest while extending
brand directly to the customers’ desktops. VFlash delivers targeted
information directly to an end-user based on their personal preferences.
Content is filtered to match the end-users’ requests so that VFlash
message is always on target. For further information, please contact: Samantha Chan Vice President, Corporate Communications & Regional Marketing The AdSociety Group Tel: +852 2509 2236 Fax:
+852 2509 2222
Email: Samantha.chan@adsociety.com Simon Chau Vice President, Marketing & Strategic Alliance ValueFlash (Hong Kong) Limited Tel: +852-2850-4228 Fax:
+852-2850-4033
Email: simon@VFlash.com.sg
Jenny Prawesti CEO ValueFlash Corporation Pte Ltd. Tel: +(65) 225 2777 Fax:
+(65)
225 2770
Email: jenny@VFlash.com.sg
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