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KK AdSociety Japan Partners With RealNetworks KK To
Offer New Multimedia Advertising Solutions To Advertisers In Japan | ||
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HONG
KONG, August 20, 2001—KK AdSociety Japan, a
majority-owned joint venture of The AdSociety Group has announced a
partnership with RealNetworks KK, the leaders of Internet media delivery in
Japan. Under the partnership,
KK AdSociety Japan will collaborate with RealNetworks KK to offer new
innovative multimedia infomercials across RealNetworks’ Real Guide, one of
the highest-ranking Audio and Video streaming Web sites in Japan.
The
AdSociety Group, a majority-owned joint venture of PCCW (SEHK : 0008, NYSE :
PCW [ADR]), is the first pan-Asian broadband and wireless advertising,
marketing and sales network. RealNetworks
KK is part of RealNetworks Inc. (NASDAQ : RNWK), the global leader in
Internet media delivery. “We
are very excited to have partnered with KK AdSociety Japan to present new
multimedia advertising opportunities to advertisers via Real Guide. Within
Real Guide, advertising can actually become compelling content, and with
Japan’s Real Guide user base being the largest in the world outside of the
US, this provides an extremely lucrative advertising platform. We believe that KK AdSociety Japan’s expertise in broadband
advertising will help advertisers increase brand exposure via this new
advertising medium,” said Kimihiko Shindo, representative director,
RealNetworks KK. Both
companies will collaborate to enable advertisers create more compelling
branded content in streaming media ad format that can be viewed using Real
Player. As a measure of success, advertising campaigns can be served and
tracked like any other online advertising campaign.
Advertisers
can also select to showcase their products through Real Guide or specific
category defined channels such as, movies, entertainment, news, business,
sports or music for more targeted audiences. In
a further move to help advertisers maximize brand mileage, RealNetworks KK
will send alerts within its bi-monthly newsletter to notify readers of newly
added content featured within Real Guide. “Our
partnership with RealNetworks KK greatly enhances our service offerings in
Japan to assist marketers and advertisers to deliver substantially higher
branding and interactivity with their customers. Japan is Asia’s largest Internet advertising market,
RealNetwork is the global leader in Internet delivery; combine these with
our pioneering leadership in broadband advertising in Asia and our ability
to create innovative advertising services and solutions in the new media
economy, we believe that this partnership will truly benefit the online
advertising industry throughout Japan,” said Mark Brown, AdSociety
Group’s President for Asia Pacific. Currently
Japan represents the largest online advertising marketing in Asia. About
KK AdSociety Japan KK
AdSociety Japan is a subsidiary of The AdSociety Group, a
majority-owned joint venture of PCCW (SEHK : 0008, NYSE : PCW [ADR]), and
the first pan-Asian broadband and wireless advertising, marketing and sales
network. AdSociety
currently provides advertising, marketing and sales services to PCCW-related
companies as well as provides pioneering online, broadband and wireless
marketing solutions and services to marketers and to over 1,300 member
websites. Headquartered
in Hong Kong, The AdSociety Group has offices and joint ventures established
in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei, Tokyo and New York
City and currently employs over 120 media professionals with a proven track
record in pioneering advertising sales for broadcast television and the
Internet in Asia. The
AdSociety Group's joint venture and strategic partners include Tokyu Agency
Inc. (a Tokyu Group company and affiliate of the Tokyu Corp. [TSE : 9005]),
LG Advertising [SEO : 35000] (a LG Group company),
Cyber Communications Inc. (a joint venture between Dentsu Inc. and
SOFTBANK Corp. [TSE : 9984]), Digital
Advertising Consortium (a joint venture between
Hakuhodo Inc., Asatsu-DK Inc. [TSE: 9747] and Daiko Advertising
Inc.), L90
Inc. [NASDAQ:LNTY], Interactive Media ContentSuite AG (a Axel Springer
Verlag company [DE : 550135]), SkyGo
Inc. (a Vanguard Investee), E-Book
Systems Inc. (a Creative Technology [NASDAQ : CREAF] Investee), AdClick (a KT Internet company - an affiliate of Korea
Telecom [NYSE : KTC]), e-Brilliant
(a Brilliant Digital Entertainment Inc. company [AMEX : BDE]), VideoBanner.com (a TSC Capital Group investee),
Media Genesis (an IconMediaLab company [STO : ICON.ST]), Australia
Media Holdings (a SportsWorld company [LSE : SWD.L]) and
B2BWorks. More information on AdSociety can be found at
www.AdSociety.com.
For further information, please contact: Samantha Chan VP, Corporate Communications & Regional Marketing AdSociety
Limited Tel:
+852 2509 2236
Email: Samantha.chan@adsociety.com Desiree Lim/Susanna Muk Ogilvy PR Worldwide Tel:
+852-2884-8248/2884-8584
Email: Desiree.lim@ogilvy.com/Susanna.muk@ogilvy.com
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