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Advertising Guru Appointed to Steer AdSociety's Expansion
As Chairman of the Group, Raymond So will Leverage His Experience And Network to Drive the Company to Greater Heights | ||
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HONG KONG, April 20, 2001 -
AdSociety, the first pan-Asian broadband advertising, marketing, and sales network, and a majority-owned joint venture of PCCW (SEHK: 0008, NYSE : PCW [ADR]) announced today the official appointment of Raymond So as chairman of the group. In his new capacity, Raymond will take on the role of advisor to AdSociety and help support the company's future growth and development, by leveraging his invaluable industry expertise and extensive network of contacts.
"Raymond is a true advertising veteran and a well-recognized and respected industry figure. We are extremely honored to have Raymond's full support and commitment to the company, and are keen to learn from his experiences and successes. He brings 20 years of solid advertising, entrepreneurial, and management experience to the company. Raymond will be instrumental in steering AdSociety to profitability and long term growth," said Patrick Jonathan Wong, AdSociety's founder and CEO. Concurrent to his new position at AdSociety, Raymond serves as executive vice president, sales and marketing for PCCW. He joined PCCW in 2000 to set up its B2C business in Taiwan and also established the sales and marketing organization for its B2C Asia business unit. Raymond was appointed to the board of directors of AdSociety along with two other senior executives of PCCW, namely Peter Allen and Mico Chung. Peter Allen is currently the executive director of PCCW and the chief financial officer of the Pacific Century Group and Pacific Century Regional Developments Limited and a director of Pacific Century Insurance Holdings Limited. Mico Chung is currently the chairman of PCCW's Ventures Group and the executive director and head of M&A of PCCW. Prior to PCCW, Raymond was chairman and CEO of J. Walter Thompson (JWT) Northeast Asia where he led its operations from inception, through growth and profitability. He was also executive vice president and director of JWT Worldwide. Raymond joined JWT in 1986 to set up JWT China where he was one of the pioneers in nurturing and developing the local advertising industry. Under his stewardship, many international brands like Lux and IBM were introduced to Chinese consumers through successful advertising campaigns. Recognized for his strong entrepreneurial spirit, he subsequently established JWT operations in Taiwan and led it to become the leading agency within 5 years. Raymond was later promoted to JWT's North Asia area director in 1997. "I'm proud to be part of the AdSociety family and firmly believe in its vision and abilities to become the global advertising partner of choice in the new media economy. The Internet has revolutionized the advertising industry, and the convergence between the Internet, TV, and print advertising media is no longer a trend, but a happening reality. I've experienced that evolution and will bring my experiences from both old and new media economy to mentor AdSociety's future growth and developments," said Raymond. Raymond is also a prominent figure on the global advertising front. His credentials include serving as chairman of the 4As in Taiwan from 1992 to 1994. Currently, Raymond sits on the Worldwide Board of Directors for the International Advertising Association (IAA). He is also the Asia Pacific communications director of the IAA, the executive director of Taipei Association of Advertising Agencies and secretary general of IAA Taipei Chapter, and an active industry leader in the Greater China region. As a result of his active participation in the industry, Raymond is frequently invited to speak at business and advertising seminars in China, Taiwan and Hong Kong. Raymond holds a Bachelors degree of Social Science majoring in Sociology and an MBA degree from the Chinese University of Hong Kong. About AdSociety AdSociety, a majority-owned joint venture of PCCW (SEHK: 0008, NYSE:PCW [ADR]), is the first pan-Asian broadband and wireless advertising, marketing and sales network. AdSociety currently provides advertising, marketing and sales services to PCCW-related companies as well as provides pioneering online, broadband and wireless marketing solutions and services to marketers and to over 1,000 member websites. With operations commenced in June 2000 and headquarters established in Hong Kong, AdSociety has offices in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo and currently employs over 120 media professionals with a proven track record in pioneering advertising sales for broadcast television and the Internet in Asia. Its founder and management team were part of the core team that pioneered advertising sales for Star TV, the first pan-Asian satellite broadcasting television network (a News Corp company) and were also the core team who pioneered advertising sales for 24/7 Media Asia, the first pan-Asian Internet advertising network (a Chinadotcom company). AdSociety's investors and strategic partners include AdForce (a CMGion company), LG Advertising (a LG Group company), L90 (Nasdaq : LNTY), Interactive Media ContentSuite AG (a Axel Springer Verlag company), SkyGo Inc (a Vanguard Investee), AdClick (a KT Internet company), e-Brilliant (a joint venture between Hong Kong-listed e-New Media and US-listed Brilliant Digital Entertainment), Media Genesis (an Icon MediaLab company), Australia Media Holdings (a SportsWorld company) and B2BWorks. More information on AdSociety can be found at www.adsociety.com. For further information, please contact: Samantha Chan Director of Corporate Communications AdSociety Limited Tel: +852-2509-2236 Email: samantha.chan@adsociety.com Amy Ho / Desiree Lim Ogilvy Public Relations Worldwide Tel: +852-2884-8543 / +852 2884-8248 Email: amy.ho@ogilvy.com / desiree.lim@ogilvy.com | ||
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