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AdSociety Partners With e-Brilliant to Introduce 3D Animated Advertising Formats and Interactive Content in Asia
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HONG KONG, April 2, 2001 -
AdSociety, the first pan-Asian broadband advertising, marketing and sales network and a majority-owned joint venture of PCCW (SEHK: 0008, NYS: PCW [ADR]) today announced its partnership with e-Brilliant, a Singapore-based 3D animation studio to enable and syndicate 3D animated technology and content in Asia. AdSociety will target both traditional advertising agencies as well as media owners to introduce next generation 3D animated advertising formats and interactive content.
e-Brilliant is a joint venture set up in August last year between Hong Kong-listed telecommunications and Internet company e-New Media Company and US-listed entertainment content producer Brilliant Digital Entertainment (BDE). BDE has exclusively licensed its B3D Studio 3D technology to the Joint Venture in Asia. According to Anthony Shang, joint managing director of e-Brilliant, "B3D content is distinguished by its ability to create broadband quality 3D animations, which can be delivered to narrowband users via the Internet". "E-Brilliant's animated content is characterized by its small file sizes, shorter download times and full screen images that enable clients to deliver interactive and innovative content to their target audience. The highly compressed files sizes enable full screen playback to be delivered on a normal 56Kbps dial up Internet connection, " Shang added. Under the agreement, AdSociety has granted the exclusive sub-license rights to market and sell sponsorships of Asian language versions of e-Brilliant's content and technology to advertising agencies in 12 key markets in Asia, including, China, Hong Kong, Taiwan, Korea, Japan, Singapore, Malaysia, Philippines, Indonesia, Thailand, Brunei, and India. In addition, AdSociety has gained the exclusive right to sell product placement and content sponsorship that will be integrated into a huge library of animated movies produced by e-Brilliant. For example, AdSociety can sell sponsorship to a retail company for the clothes worn by the heroine featured in one of e-Brilliant's leading multipath animated movies called the Love Story. The two companies will also work together to set-up a movie and content syndication network for Web properties in Asia, and look at other offline markets such as film, TV, music and the publishing industries with potential to animate content for the Internet. Other than product placements and sponsorships, AdSociety will pitch other innovative animated content opportunities to its agency contact network including the production of digital postcards (30k to 300k) and 3D Banner Ad formats (35k to 100k) using B3D's Studio technology. "Our partnership with e-Brilliant marks another excellence in the innovation of new media advertising opportunities and interactive content. AdSociety continuously searches the world for pioneering advertising solutions to strengthen our products and service portfolio. Through this partnership, AdSociety will introduce new forms of revenue streams for Web sites via content syndication and distribution, and subtler yet just as effective forms of interactive advertising solutions for our advertisers," said Patrick Jonathan Wong, founder and CEO of AdSociety. Recently, AdSociety invited e-Brilliant as a key speaker at its first hugely successful Advertising Retreat in Macau where more than 50 media professionals gathered for a weekend of brainstorming sessions, knowledge exchange, and fun. About AdSociety AdSociety, a majority-owned joint venture of PCCW (SEHK: 0008, NYSE: PCW [ADR]), is the first pan-Asian broadband advertising, marketing and sales network. AdSociety currently provides advertising, marketing and sales services to PCCW-related companies and is also the exclusive sales partner for MSN properties in Hong Kong and Singapore, as well as provides pioneering online, broadband and wireless marketing solutions and services to marketers and to over 1,400 member websites. Commenced operations in June 2000 and headquartered in Hong Kong, AdSociety has offices in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo and currently employs over 120 media professionals with a proven track record in pioneering advertising sales for broadcast television and the Internet in Asia. Its founder and management team were part of the core team that pioneered advertising sales for Star TV, the first pan-Asian satellite broadcasting television network (a News Corp company) and were also the core team who pioneered advertising sales for 24/7 Media Asia, the first pan-Asian Internet advertising network (a Chinadotcom company). AdSociety's investors and strategic partners include AdForce (a CMGion company), LG Advertising (a LG Group company), L90 (NASDAQ: LNTY), Interactive Media ContentSuite AG (a Axel Springer Verlag company), SkyGo Inc (a Vanguard Investee), AdClick (a KT Internet company), e-Brilliant (a joint venture between Hong Kong-listed e-New Media and US-listed Brilliant Digital Entertainment), Media Genesis (an Icon MediaLab company), Australia Media Holdings (a SportsWorld company) and B2BWorks. More information on AdSociety can be found in www.adsociety.com. About e-Brilliant Based in Singapore, e-Brilliant is a ground breaking 3D animation studio dedicated to the creation of interactive and compelling content for the converging multi-media markets around the world. The company is focused on the development of high quality 3D animations for television, CD Rom and DVD markets as well as the development and distribution of 'slimmer' Internet versions distinguished by their small file sizes, shorter download times, full-screen capability and real-time streaming during playback. e-Brilliant was set up in August 2000 as a joint venture between e-New Media Company Limited, a Hang Seng listed Internet and Telecommunications company (HKSE Stock Code 128) and Brilliant Digital Entertainment Inc. (BDE), the US based and AMEX listed 3D animations tools developer and entertainment content provider. As a content creation and production facility, e-Brilliant's primary focus is to develop co-production and distribution partnerships with media companies such as publishers, television stations and distributors, entertainment portals so as to launch refreshingly new but commercially inspired 3D animation content in both regional and global markets (depending on the titles). The company's preferred strategy is to create original content and brands which can be appropriately adapted for both on-line and traditional media platforms so as to maximize the revenue streams and cross-promotions capabilities of the converging multi-media market. At the same time, e-Brilliant will continue to offer its services as a 'studio for hire' and a 3D 'solutions provider' to a range of corporate, publishing and media clients. For further information, please contact: Samantha Chan Director of Corporate Communications AdSociety Limited Tel: +852-2509-2236 Email: samantha.chan@adsociety.com Nor E. Badron / Amy Ho Ogilvy Public Relations Worldwide Tel: +852-2884-8570 / +852 2884-8543 Email: nor.badron@ogilvy.com / amy.ho@ogilvy.com Zanetta Lee Business Development Manager e-Brilliant Pte Ltd Tel: +65-8900 211 Email: zanettal@eb3d.com | ||
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