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AdSociety Selects Lemon to Develop Site Showcasing Broadband Advertising Opportunities
Partnership aims to define broadband advertising experience | ||
| Hong Kong - September 20, 2000
- Two leading regional media companies headquartered in Hong Kong, AdSociety and Lemon, today jointly announced a partnership in developing and showcasing broadband advertising opportunities.
AdSociety has selected Lemon to develop the AdSociety corporate website, (www.adsociety.com), which will showcase some of the latest and most advanced broadband advertising opportunities available. The site was officially launched today with further developments expected as part of AdSociety's core customer relationship management program. AdSociety, a majority-owned joint venture of Pacific Century CyberWorks (PCCW), is the first pan-Asian broadband advertising, marketing and sales network. Lemon is a leading Asian professional Internet services company specializing in Web and rich media development. Both companies will work closely together to create an online presence for AdSociety and define the emerging broadband landscape. AdSociety will initially focus on providing advertising, marketing and sales services to PCCW's Network of the World (NOW) and other PCCW-related companies as well as providing online marketing solutions to both advertisers and member sites. Overall, AdSociety is focused on advertising, marketing and sales services in the new economy. NOW is the world's first truly converged TV-web service, combining the experience of watching TV and surfing the Internet. NOW features fresh television programming and in-depth web content synchronized to each other. Lemon will leverage its experience in developing advanced platforms for broadband content management to provide consulting and implementation of rich media solutions in support of AdSociety's global expansion. "Broadband advertising will extend the possibilities for marketers to provide a meaningful interactive experience that combines rich information and entertainment," said David Mok, founder and CEO of Lemon. "We are excited to be working with AdSociety, a company that has a vision of delivering new solutions that take advantage of high-speed access and converged media." Patrick Jonathan Wong, AdSociety's founder and CEO commented: "The growth in broadband content and access globally is driving fundamental changes in advertising methods and delivery. Our website's interactivity and features will allow our clients to learn and experience what is possible in this exciting new broadband landscape. With Lemon's understanding of interactive media and how it can be dynamically implemented from narrowband to broadband, we are very confident that Lemon is the partner of choice." About Lemon Lemon is a leading Asian professional services company that specializes in creating world-class Internet business solutions. Founded in 1995, Lemon has established itself as an internationally recognized creator of award-winning Internet sites. The company's extensive experience in strategic consulting, design, development and deployment of advanced e-business solutions enables organizations to leverage the Internet and new media to achieve results that meet business objectives. For more information, visit www.lemon-asia.com. About AdSociety AdSociety, a majority-owned joint venture of Pacific Century CyberWorks (PCCW), is the first pan-Asian broadband advertising, marketing and sales network. Headquartered in Hong Kong, AdSociety has presence in Beijing, Seoul, Singapore, Sydney, Taipei and Tokyo. It is aggressively rolling out its global network and plans to further expand its presence in London and New York in 2001. In the meantime, AdSociety will continue to leverage on PCCW's global presence. AdSociety currently employs over 40 media professionals with a proven track record in advertising, sales and marketing for broadcast television and the Internet. It plans to expand the team to more than 100 before the end of 2000. More information on AdSociety can be found in www.adsociety.com. Issued by Firebrand Communications on behalf of Lemon. For further information contact: Jackie Mailloux (Lemon): (852) 2537-2313 (email: jackie@lemon-asia.com) Brian Paterson (Firebrand): (852) 2122-9762 (email: brian@firebrand.com.hk) Sandra Low (email: Sandra.low@adsociety.com) Nor Badron (Ogilvy PR Worldwide): (852) 2884-8570 (email: nor.badron@ogilvy.com) Note to editors: You can receive press releases from Firebrand Communications' clients by email - please call Jane Wong on (852) 2122 9760 or email jane@firebrand.com.hk if you wish to make use of this service. | ||
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