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| AdForce Asia and AdSociety form Online Advertising Partnership for Asia Pacific
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| Hong Kong, October 31st, 2000 - AdForce Asia and AdSociety, two leading online advertising companies, today announced a significant partnership that will create a cornerstone online advertising solution for the Asian market.
Under the agreement, AdForce will provide the underlying ad management technology for AdSociety to deliver consultancy and cutting edge advertising, marketing and sales solutions to e-commerce enterprises, advertisers and agencies in Asia Pacific. The announcement signals both companies' commitment to deploy resources to support the burgeoning industry as a whole, and highlights the need for a strategic alliance providing a network delivery infrastructure that will enable seamless and effective online advertising solutions. The joint offering will enable clients to develop, place, manage and serve online advertisements incorporating new media elements such as audio, video, VRML, Java applets, Shockwave, Flash and interstitials. The solution will also provide end-user reporting and will leverage both companies' media integration programs to assist Internet plays with the latest technical advantages. AdForce Asia, a subsidiary of AdForce, Inc., a wholly-owned subsidiary of CMGion, is the world's largest, independent technology provider of centralized, outsourced ad management and delivery services, and AdSociety, a majority-owned joint venture of Pacific Century CyberWorks (PCCW) -- the first pan-Asian broadband advertising, marketing and sales network, offer their joint services to support the consultancy and technology needs of online advertisers. AdSociety will continue its focus on advertising, marketing and sales services in the new economy medium and AdForce will serve, target and track online banner advertising to determine the success and potency of AdSociety's campaigns. AdSociety currently provides advertising, marketing and sales services to advertisers and media owners as well as to PCCW-related companies. "AdSociety and AdForce are both pioneers in the advertising services market; AdSociety in developing the first pan-Asian broadband advertising network, and AdForce with our digital ad management and delivery solutions," said Amy Lin, Senior Director of Asia Pacific, AdForce Inc. "Under our partnership, AdForce will help AdSociety to serve their customers with maximum efficiency and pave the path to meet the technological challenges of the interactive communications revolution." Patrick Jonathan Wong, Founder & CEO for AdSociety, said, "AdForce has established itself as a clear leader in interactive marketing. Our partnership with AdForce is key as we expand AdSociety to meet the needs of agencies and their clients. The AdForce ad serving solution enables us to demonstrate to our customers the efficiency of their advertisements and the platforms they are running on. This gives the power back to the customer - where it belongs." "AdSociety and AdForce are both committed to pioneering new media advertising opportunities and together we hope to facilitate the growth and adoption rate of this powerful vehicle in the region," Wong concluded. As one of the world's largest independent and centralized ad serving solutions, AdForce's advanced targeting, inventory forecasting, tracking and reporting technology allows AdSociety to effectively sell more inventory for its member sites. The neutral third-party ad serving approach allows AdSociety to focus completely on selling and guaranteeing extensive non-biased analysis and reporting services for all their sites. About AdForce Inc. (www.adforce.com) AdForce, Inc., a majority-owned operating company of CMGion, is "The Force in Digital Marketing"(TM) and a leading provider of centralized online advertising services, enabling publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York, NY, Europe and Hong Kong. About AdForce Asia (www.adforce-asia.com) AdForce Asia Limited was established in November 1999 with a view to capturing a significant share of the region's fast growing market for online advertising. AdForce has its Asia Pacific headquarters in Hong Kong and operating offices in Beijing and Taipei, with more opening shortly. Backed by robust data centers with scalable infrastructure in US, AdForce also extended its localized network set-up with Data Centers established in Hong Kong, Beijing, and Shanghai capable of delivery billions of customized ads in the region. Served by a specialist customer service team, AdForce provides an extensive 24x7 services for local, regional and multinational clients. About AdSociety AdSociety, a majority-owned joint venture of Pacific Century CyberWorks (PCCW), is the first pan-Asian broadband advertising, marketing and sales network. Headquartered in Hong Kong, AdSociety has a presence in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo. It is aggressively rolling out its global network and plans to further expand its presence in London, Mumbai(India) and New York in 2001. In the meantime, AdSociety will continue to leverage on PCCW's global presence. AdSociety currently employs over 60 media professionals with a proven pioneering track record in advertising, marketing and sales for broadcast television and the Internet. It plans to expand the team to more than 100 before the end of 2000. More information on AdSociety can be found in www.adsociety.com. For further information, please contact: Adforce Asia Julie Yung Tel: 852-3148 0831 Email: jyung@adforce-asia.com AdForce Public Relations Contact Louise Berry Newell Public Relations Tel: 2117 5035 Email: louiseb@newell.com AdSociety Sandra Low Tel: 852 2509-2228 Email: sandra.low@adsociety.com AdSociety Public Relations Contact Nor E. Badron Ogilvy Public Relations Worldwide Tel: 2884-8570 Email: nor.badron@ogilvy.com | ||
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