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| Media Genesis and AdSociety Form Strategic Partnership to Introduce Internet Advertising Innovations Across Asia
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| HONG KONG - November 13, 2000 - Media Genesis, Asia's first dedicated permission-based e-mail marketing service and AdSociety, the first pan-Asian broadband advertising marketing and sales network, today announced a strategic partnership to introduce integrated internet advertising innovations for e-mail marketing across the Asia Pacific region.
The partnership gives AdSociety the exclusive advertising sales rights on permission-based e-mails sent by Media Genesis for its clients and e-mail list exchange partners. At the same time, AdSociety will integrate Media Genesis' e-mail marketing services into their existing portfolio of products and services for advertising clients. These services are in addition to AdSociety's already impressive portfolio of advertising marking and sales solutions, which currently includes both broadband and narrowband advertising services. For Media Genesis, the partnership introduces their company's services to AdSociety's established group of clienteles. AdSociety currently provides advertising, marketing and sales services to PCCW's Network of the World (NOW) and other PCCW-related companies as well as provides pioneering broadband and online marketing solutions and services to both advertisers and member websites. AdSociety operates from eight cities across Asia, namely Beijing, Hong Kong, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo. It has recently created a joint venture in South Korea with LG Advertising, South Korea's largest publicly listed advertising agency. Media Genesis, an associate company of Icon Medialab [SSE Attract40: ICON], designs and executes customer-focused and data driven e-mail marketing programs for both Internet and brick-and-mortar companies. Using its powerful e-Messaging technology, Media Genesis enables their clients to target and deliver personalized e-mail messages to their client's subscriber base or target customer list. These messages can be regularly scheduled, e.g. e-mail newsletters, or periodic announcements, offers or updates. All e-mails delivered by Media Genesis are on a permission basis. Media Genesis' current clients include The Body Shop, Time Inc.Asia, Internet World Asia and PowergolfAsia.com. As traditional online advertising continue to grow throughout Asia Pacific in relation to increasing Internet penetration, advertisers are demanding more varied options and results-oriented performance. E-mail, with its pro-active nature and its more targeted, personalized approach, presents a powerful and highly measurable option. "Now more than ever, advertisers need to track their returns on their marketing dollars -- to understand which campaigns deliver the greatest impact, to uncover hidden revenue opportunities, and to increase profitability. Media Genesis has very quickly developed a reputation for being one of the leading results-focused digital marketing providers in Asia", said Patrick Jonathan Wong, founder and CEO of AdSociety. "With Media Genesis' permission-based email marketing services added to our portfolio, we have expanded our capability to provide the required targeted and measurable advertising solutions to our clients," "We are extremely excited to welcome AdSociety as our new partner," said S.K. Fung, CEO of Media Genesis. "The strength of their advertising network and the experience of their sales force will help bring Media Genesis' services to their clients. At the same time, our own clients will now have access to advertising revenue opportunities while utilizing our leading-edge e-mail targeting, delivery and data mining services. This is definitely a partnership which will define the future of e-mail marketing business in Asia. About AdSociety AdSociety, a majority-owned joint venture of Pacific Century CyberWorks (PCCW), is the first pan-Asian broadband advertising, marketing and sales network. AdSociety currently provides advertising, marketing and sales services to PCCW's Network of the World (NOW) and other PCCW-related companies as well as provides pioneering broadband online marketing solutions and services to both advertisers and member websites. Headquartered in Hong Kong, AdSociety has offices in Beijing, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo. It is aggressively rolling out its global network and plans to further expand its presence in London, Mumbai (India) and New York in 2001. In the meantime, AdSociety will continue to leverage on PCCW's global presence. AdSociety currently employs over 60 media professionals with a proven track record in pioneering advertising sales for broadcast television and the Internet in Asia. It plans to expand the team to more than 100 before the end of 2000. AdSociety's clients include China Trust Commercial Bank, Hewlett Packard, Hong Kong and Shanghai Banking Corporation, Hong Kong Tourist Association, and Microsoft. AdSociety's member websites include, Boom.com, Foodeasy, MSN, Shanghai Online, StockHouse, and ZDNet. AdSociety's strategic partners include LG Advertising, AdForce and Australian Media Holdings. More information on AdSociety can be found in www.adsociety.com. About Media Genesis Media Genesis is the first company in Asia Pacific to provide dedicated permission-based e-mail marketing and inbound e-mail management services and solutions to businesses throughout the region. Media Genesis helps clients develop and implement internet-based marketing and communications initiatives, which are customer-focused and data-driven to acquire new customers, grow sales, increase customer loyalty, and enhance service to customers. From strategy to implementation to campaign analysis, Media Genesis services and solutions show quick, measurable results that are enriched over time. Media Genesis provides e-mail marketing services to both dotcom and brick-and-mortar businesses, including The Body Shop, Time Inc., Internet World Asia, CASBAA, powergolfasia.com, admango.com, and Deansee.com. For more information, visit www.media-genesis.com. About Icon Medialab Icon Medialab, the e-business and Internet professional services firm with the most expansive global reach, provides innovative strategic, creative and technology solutions to clients all over the world. With more than 2,200 employees in 32 medialabs across 19 countries in Europe, the U.S. and Asia, Icon Medialab provides competitive advantage to clients through rapid local deployment and customization of best-in-class strategies and applications. Founded in 1996 and headquartered in Brussels, Icon Medialab offers expertise across all platforms and devices, including wireless and mobile applications. The firm has developed and executed award-winning programs for numerous clients, including The Metropolitan Museum of Art, gifts.com, Scandinavian Airlines, Volkswagen and Alitalia. Icon Medialab International AB stock is traded on the Stockholm Stock Exchange Attract40 (ICON). Icon Medialab in U.S. and Europe is part of Icon Medialab International AB, a primary shareholder in Icon Medialab Asia which operates the firm's Asian medialabs and is headquartered in Singapore. www.iconmedialab.com For further information, please contact: Sandra Low AdSociety Tel: 852 2509-2228 Email: sandra.low@adsociety.com Nor E. Badron Ogilvy Public Relations Worldwide Tel: 852-2884-8570 Email: nor.badron@ogilvy.com Hilary Lee Media Genesis Tel: 852 2150-2684 Email: hlee@media-genesis.com Patty Sham Upstream [for Media Genesis] Tel: 852 2243-9381 Email: patty@upstreamasia.com | ||
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