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Patrick is The AdSociety Group's Director of m-Advertising and has overall responsibilities for strategizing and implementing
The AdSociety Group's wireless advertising ventures on all mobile devices including mobile handsets, personal digital assistants, etc, across Asia's dominant wireless markets, particularly in Japan, Korea and China where AdSociety has secured solid local partnerships.
Prior to joining The AdSociety Group, Patrick was the Director of Wireless, Asia Pacific for DoubleClick Inc (NASDAQ : DCLK) where he spearheaded the business development of targeted wireless advertising initiatives, working closely with various mobile service carriers, content aggregators, major wireless portals across the Asia Pacific region. Before joining the Internet business, Patrick served in various capacities for over three years at the Personal Networks Group, Personal Communications Sector and the Paging Subscriber Division at Motorola Asia Pacific. In his last role, Patrick was instrumental in planning and organizing alliance programs for content and application providers to develop WAP contents and applications based on Motorola's WAP development toolkits and mobile handsets. Patrick also worked in the television industry responsible for program sales and distribution for a number of television stations, including ATV in Hong Kong. Patrick holds a Bachelor of Science in Finance from University of Illinois at Chicago, USA. |
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