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Kent is The AdSociety Group's director for regional operations and traffic management where he is responsible for a wide range of critical content and technical operations. Aside from overseeing the company's complex day-to-day management information system (MIS), advertising management systems (AMS) and regional traffic management, Kent also manages all aspects of the company's intranet-internet functions as well as the email marketing database management program.
Prior to joining The Adsociety Group, Kent headed the traffic and operations division at 24/7 Media Asia, a joint venture between Chinadotcom (NASDAQ : CHINA) and 24/7 Media Inc (NASDAQ : TFSM) where he had overall responsibilities in identifying and solving numerous technological challenges in all aspects of traffic and Ad serving management. Kent also has immense experience in the broadcasting industry, prior to joining the Internet business, Kent implemented and headed the entire regional network traffic control for seven years at Star TV, a News Corp company (NYSE : NEWS). Kent was an integral member in the development and subsequent implementation of the network's end-to-end business applications. His knowledge and insight of existing systems were important assets to the network's long-term traffic and operations development. Kent holds a bachelor's degree in social science for Asia-Pacific studies from Lingnan University in Hong Kong. |
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