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Gina Wong is AdSociety's senior manager for regional marketing. She is instrumental in creating the company's branding and corporate identity; she oversees the design and development of AdSociety's web site and manages the company's regional advertising, sponsorship and media buying programs.
Gina joined AdSociety from the position of Vice President, Marketing of bigredwire.com, an US based long distance telecommunication service provider. Gina was involved in the company's regional marketing campaign in both Hong Kong and Australia, including branding and images building, media buying and creative advertising. Prior to bigredwire.com, Gina and three other business partners founded Enterpriser Concept Limited, a company which provides images building, branding, publicity consultancy and management services to local companies, in particular to new restaurants in Hong Kong. Enterpriser Concept also operates and manages its own restaurants. Before founding her own company, Gina was an investment banker specializing in project finance. Gina has worked with John Laing Investment Limited, a private equity fund which invests in infrastructure projects in Asia. Prior to that, Gina has worked with HSBC Investment Banking Asia as financial advisor to many government infrastructure projects in Hong Kong and in Asia. Gina began her career in London where she was a marketing officer for Bank of Tokyo-Mitsubishi Bank. Gina has a BSc in Monetary Economics from the London School of Economics and Political Science, United Kingdom. |
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