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As the Associate Director of Email Marketing, Edwin oversees the strategic and operational initiatives for
The AdSociety Group's email marketing business unit. His responsibilities include managing the daily email operations as well as assessing and implementing the latest email marketing techniques and technologies to bring the best performing email solutions and products to
The AdSociety Group's clients and partners.
Prior to joining The AdSociety Group, Edwin served as the Manager of Business Development at Topica, a leading San Francisco email advertising company and consumer destination site for email content. At Topica, he led the email marketing initiatives for blue chip clients such as, IBM developerWorks and alphaWorks, and secured partnerships with prominent content sites as PCWorld and CNNsi. In addition, Edwin drove the development of Topica's sales and technology products for its business-to-business division, Topica Direct. Edwin also served in various business development and IT consulting roles with KPMG and Deloitte and Touche. Edwin earned his Bachelor of Arts degree from the University of California at Berkeley where he studied business and the biological sciences. | ||
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